New Communication Strategies and the Future of Advertising Narration

Abstract

Nowadays, almost all consumers use social media platforms. Therefore, many consumers share their brand-related experiences on online platforms. Social media platforms have changed the way consumers communicate. It offers consumers the opportunity to contribute to the debate. By means of online media, individuals are no longer just content consumers. Online media users are both content-producing and prosumer. Hence, the prosumer, which produces the content itself and consumes itself, provides the multiple uses in the mass market. It has a comprehensive impact on the purchasing decisions of other consumers. Developing and changing communication technologies are to provide the development of new communication strategies. Moreover, Web 3.0 technology, the third level on the Web, is used by semantic web consumers. Web 3.0 (semantic web) technologies combine information. Semantic Web improves the web experience and makes it more relevant to their search. Web 3.0 stands out with its ability to share meaning and run useful and entertaining web applications.

Actualization Of Polysegmented Headings: Stylistic And Syntactic Aspect

“…Analysis of the structural features of the headline of newspapers is carried out in the following studies: Adyasova and Gridina (2017), Bagmanova (2013), Ezhova and Zamoznykh (2018), Makaruk (2018), Koçyiğit (2019), Terskikh (2020) and others (the speech influence of the headings of media texts on the minds of readers), Safonov (1981), Milovanova (2010) Lazareva (2006), Bogoyavlenskaya (2018), Shinelev (2019), Dementyev (2020), Kosyakova (2020) and others (structure of headings and their speech influence).…”