New Challenges of Intellectual Property Rights for Digital Products in the Digital Age Exploring Approaches with Disney as an Example

Abstract

Nowadays, digital products are becoming more and more popular on account of the rapid development of the Internet and technology. At the same time, digital piracy has become more and more serious. Many industries have been affected by this problem, with the television and film industries being the most severely impacted. This article collects and analyzes data on the negative impact of digital piracy on multiple parties, with the goal of highlighting the serious harm digital piracy is doing to businesses and the industry as a whole today. The television and movie industry has grown rapidly in recent years, but such growth has also made it urgent to address the piracy problem. In particular, since Disney owns a large amount of copyrighted content, they have to face this challenge on a large scale. To adequately address this complex dilemma, different solutions have been proposed and implemented over time. The purpose of this paper is to analyze the solutions in light of Disney's initiatives in digital piracy. This paper will explore how technological advances have led to complex forms of piracy and how these technologies can be used to counteract piracy.