The synthesis of liquid crystalline 3,4,5-tris(11-methacryloylundecyl-1oxybenzyloxy)benzoic acid, 2-methyl-(1,4,7,10,13-pentaoxacyclopentadecane)-3,4,5tris[4-(11-methacryloylundecyl-1-oxy)benzyloxy] benzoate and its 1:1 complex with sodium triflate is described. The observed mesophases were identified, by polarized optical microscopy and contact preparation techniques, to be of hexagonal columnar disordered structure. The amphiphiles form lyotropic columnar phases in concentrated methacrylate solvents, while at low solute contents supramolecular organogels emerge.Keywords: amphiphiles´benzoateś crown compounds´mesophasesó rganogelators function at the tip of the wedge and have polymerizable groups at the rim. [6] As they assemble to a solid supramolecular column, the receptor groups stack along the cylinder axis, thus forming a potential transport channel.Since the polymerizable groups are located at the outer rim of the aggregates, each cylinder is surrounded by a coat of monomer units. If the cylinders assemble in solution, a gel is [a] Dr.