New Approaches to Measuring Enterprise Performance

Abstract

The paper describes a strategic shift in the implementation of the business strategy of the company in the modern marketing environment, which is based on abandoning the traditional concept of measuring the performance of the company and applying new (modern) standards. In this regard, the strategic advantages of new multidimensional approaches to measuring enterprise performance are highlighted. Particularly considered is the application of the Balance ScoreCard as a powerful modern tool that helps businesses change their topdown access to information flow.