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2015
DOI: 10.3390/su7067959
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Neutralisation and Mental Accounting in Ethical Consumption: The Case of Sustainable Holidays

Abstract: Abstract:The present research aimed to investigate the decision-making process for sustainable holidays, as a type of ethical consumption related to environmental welfare. Using semi-structured in-depth interviews with 20 German holidaymakers of different ages, it was found that individuals use cognitive processes such as neutralisation and mental accounting to justify their unethical/unsustainable choices and to manage negative emotions. The findings also indicated a lack of spillovers between sustainable beh… Show more

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Cited by 25 publications
(24 citation statements)
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References 58 publications
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“…If, on the one hand, a consumer activity is accompanied by positive emotions such as joy, anticipating this emotion can be a relevant driver for this activity. On the other hand, if it is connected to negative emotions such as fear or shame, this might prevent individuals from engaging in that activity [28]. Secondly, being confronted with the pressing problems of contemporary society, for example, inequality, poverty, climate change, or species extinction, and feeling a sense of individual responsibility for these problems can be overwhelming or at least emotionally stressful [29,30].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…If, on the one hand, a consumer activity is accompanied by positive emotions such as joy, anticipating this emotion can be a relevant driver for this activity. On the other hand, if it is connected to negative emotions such as fear or shame, this might prevent individuals from engaging in that activity [28]. Secondly, being confronted with the pressing problems of contemporary society, for example, inequality, poverty, climate change, or species extinction, and feeling a sense of individual responsibility for these problems can be overwhelming or at least emotionally stressful [29,30].…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Qualitative methods have been also used, as an alternative to quantitative approaches, to explore proenvironmental behaviours and their (lack of) spillover. For example, Schütte and Gregory-Smith (2015) have examined the cognitive and emotional processes related to lack of spillover between sustainable behaviours at home and holiday-related behaviours using semi-structured interviews.…”
Section: Qualitative Methods Approachmentioning
confidence: 99%
“…holidays) or travelling settings is also a type of contextual spillover but it is less researched than spillovers between the work and home and vice versa (Nilsson et al, 2016). In the context of holiday decision making, Schütte and Gregory-Smith (2015) found a lack of spillover between the home and holiday settings when people were using neutralisation and mental accounting techniques to justify their unethical behaviour and to manage their negative emotions.…”
Section: Spillover Between the Home And Tourism/travelling Settingsmentioning
confidence: 99%
See 1 more Smart Citation
“…In a detailed and quantitative paper, the authors provide valuable implications aimed at various stakeholders including marketers who seek to persuade consumers to choose electric cars over conventional models. A second paper [16] takes sustainable holidays as the focus, examining neutralisation and mental accounting to explore (non)consumption of sustainable holidays. This paper by Schütte and Gregory-Smith is based on qualitative interviews with German holidaymakers.…”
Section: Contributions To the Special Issuementioning
confidence: 99%