Abstract:Abstract:The present research aimed to investigate the decision-making process for sustainable holidays, as a type of ethical consumption related to environmental welfare. Using semi-structured in-depth interviews with 20 German holidaymakers of different ages, it was found that individuals use cognitive processes such as neutralisation and mental accounting to justify their unethical/unsustainable choices and to manage negative emotions. The findings also indicated a lack of spillovers between sustainable beh… Show more
“…If, on the one hand, a consumer activity is accompanied by positive emotions such as joy, anticipating this emotion can be a relevant driver for this activity. On the other hand, if it is connected to negative emotions such as fear or shame, this might prevent individuals from engaging in that activity [28]. Secondly, being confronted with the pressing problems of contemporary society, for example, inequality, poverty, climate change, or species extinction, and feeling a sense of individual responsibility for these problems can be overwhelming or at least emotionally stressful [29,30].…”
Despite growing educational efforts in various areas of society and albeit expanding knowledge on the background and consequences of consumption, little has changed about individual consumer behavior and its detrimental impact. Against this backdrop, some scholars called for a stronger focus on personal competencies, especially affective–motivational ones to foster more sustainable consumption. Such competencies, however, are rarely addressed within the context of education for sustainable consumption. Responding to this gap, we suggest two new learning formats that allow students to systematically acquire affective–motivational competencies: self-inquiry-based learning (SIBL) and self-experience-based learning (SEBL). We developed these approaches at Leuphana University Lüneburg, Germany, since 2016, and applied them within the framework of two seminars called Personal Approaches to Sustainable Consumption. Conducting scholarship of teaching and learning, we investigated the potential of SIBL and SEBL for cultivating personal competencies for sustainable development in general and sustainable consumption in particular. Our results indicate that SIBL and SEBL are promising approaches for this purpose.
“…If, on the one hand, a consumer activity is accompanied by positive emotions such as joy, anticipating this emotion can be a relevant driver for this activity. On the other hand, if it is connected to negative emotions such as fear or shame, this might prevent individuals from engaging in that activity [28]. Secondly, being confronted with the pressing problems of contemporary society, for example, inequality, poverty, climate change, or species extinction, and feeling a sense of individual responsibility for these problems can be overwhelming or at least emotionally stressful [29,30].…”
Despite growing educational efforts in various areas of society and albeit expanding knowledge on the background and consequences of consumption, little has changed about individual consumer behavior and its detrimental impact. Against this backdrop, some scholars called for a stronger focus on personal competencies, especially affective–motivational ones to foster more sustainable consumption. Such competencies, however, are rarely addressed within the context of education for sustainable consumption. Responding to this gap, we suggest two new learning formats that allow students to systematically acquire affective–motivational competencies: self-inquiry-based learning (SIBL) and self-experience-based learning (SEBL). We developed these approaches at Leuphana University Lüneburg, Germany, since 2016, and applied them within the framework of two seminars called Personal Approaches to Sustainable Consumption. Conducting scholarship of teaching and learning, we investigated the potential of SIBL and SEBL for cultivating personal competencies for sustainable development in general and sustainable consumption in particular. Our results indicate that SIBL and SEBL are promising approaches for this purpose.
“…Qualitative methods have been also used, as an alternative to quantitative approaches, to explore proenvironmental behaviours and their (lack of) spillover. For example, Schütte and Gregory-Smith (2015) have examined the cognitive and emotional processes related to lack of spillover between sustainable behaviours at home and holiday-related behaviours using semi-structured interviews.…”
Section: Qualitative Methods Approachmentioning
confidence: 99%
“…holidays) or travelling settings is also a type of contextual spillover but it is less researched than spillovers between the work and home and vice versa (Nilsson et al, 2016). In the context of holiday decision making, Schütte and Gregory-Smith (2015) found a lack of spillover between the home and holiday settings when people were using neutralisation and mental accounting techniques to justify their unethical behaviour and to manage their negative emotions.…”
Section: Spillover Between the Home And Tourism/travelling Settingsmentioning
confidence: 99%
“…Overall, the potential spillover between home-based and tourism/travel-based environmental behaviours remains largely underresearched. Although Schütte and Gregory-Smith (2015) and Barr et al (2010) investigated spillover effects between the home and leisure travelling, their findings could have implications for business travel as well. However, to our knowledge, spillover effects between the home or workplace to the business travel setting has not been investigated yet.…”
Section: Spillover Between the Home And Tourism/travelling Settingsmentioning
Introduction to the spillover effectThe aim of this chapter is threefold. Firstly, the chapter aims to introduce the term 'spillover' and its different conceptualisation, as well as providing an overview of current research developments. This chapter will overall provide the reader both a broad understanding of the different concepts of the spillover effect alongside its implications for environmentally friendy behaviours in the workplace.Secondly, the chapter aims to give an overview of underlying factors that influence spillover and a discussion of how the spillover effects might influence social marketing campaigns and behavioural change programmes that promote pro-environmental behaviours in organisations. Finally, the chapter aims to assess the methodological approaches used to investigate spillover effects, inclusive of quantitative, qualitative and mixed methods.The psychological concept of spillover could be simply understood as the flow and propulsion of cognitive thoughts, emotions or actions from one area to another. In relation to the latter aspect, Nillson et al. (2016: 1) consider that "the spillover effect proposes that engaging in one behavior affects the probability of engagement or disengaging in a second behaviour". The idea of the spillover effect is not new and has been applied in a number of areas such as knowledge (Acs et al., 2009), emotional conflicts between the workplace and the family (Grunberg et al., 1998; Westman, 2002) and health behaviour (Dolan and Galizzi, 2014). More recently, research in the fields of ethical marketing and environmental psychology has been investigating the spillover phenomenon in the context of sustainable lifestyles; here an increasing interest in understanding secondary behaviour
Cognitive dissonance and self-perception theoryAccording to cognitive dissonance theory (Festinger, 1957) people experience discomfort when holding two contrasting cognitions and are motivated to reduce the psychological uneasiness they experience. This can be achieved in a number of ways, including changing attitudes, behaviours, externalising responsibility or reducing the importance of dissonant elements (Gregory-Smith et al., 2013). In the pro-environmental context, this means a person holding pro-environmental views but acting unsustainably will experience a psychological discomfort. This may be reduced by acting in an environmentally-friendly way (Thøgersen, 2004). Therefore, the need for consistency might lead to positive spillover between environmentally-friendly behaviours and between settings. Inconsistent
“…In a detailed and quantitative paper, the authors provide valuable implications aimed at various stakeholders including marketers who seek to persuade consumers to choose electric cars over conventional models. A second paper [16] takes sustainable holidays as the focus, examining neutralisation and mental accounting to explore (non)consumption of sustainable holidays. This paper by Schütte and Gregory-Smith is based on qualitative interviews with German holidaymakers.…”
Section: Contributions To the Special Issuementioning
As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...]
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