Abstract.Full wave ICRF coupling models show differences in plasma response when antenna arrays are phased to drive currents co and counter to the plasma current, The source of this difference lies in the natural up-down asymmetry of the antenna's radiated power spectrum. This asymmetry is due to Hall terms in the wave equation, and occurs even without a poloidal magnetic field. When a poloidal field is included, the up-down asymmetry acquires a toroidal component. The result is that plasma absorption (Le. antenna loading) is shifted or skewed toward the co-current drive direction, independent of the direction of the magnetic field. When waves are launched to drive current counter to the plasma current, electron heating and current profiles are more peaked on axis, and this peaking becomes more pronounced at lower toroidal magnetic fields.