Anisole derivatives are important aromatic compounds, their structural motifs are observed in many useful materials, such as pharmaceuticals, natural products, and fluorescent dyes. [1] The development of efficient, selective processes for the synthesis of anisole derivatives is therefore of much interest and importance. Among the most straightforward and atomeconomical routes to anisole derivatives is the C À H alkylation of anisoles with alkenes. However, such C À H bond alkylation approaches for the synthesis of anisole derivatives have met with limited success to date. The Friedel-Crafts reaction of anisoles with alkenes is a well-known route to alkylated anisole derivatives, but such Lewis acid catalyzed alkylation reactions generally suffer from poor regioselectivity and often give a mixture of ortho-and para-regioisomers with the pararegioisomer as the main product, owing to steric and electronic influences. [2][3][4] Recently, the late-transition-metalcatalyzed ortho-CÀH alkylations of various aromatic compounds possessing a directing group have been reported. [5][6][7] However, these late-transition-metal catalysts seemed unsuitable for the ortho-selective C À H alkylation of anisoles, because the interaction between an ether group and the metal center is too weak to regioselectively direct the CÀH bond activation. To the best of our knowledge, the catalytic ortho-selective CÀH alkylation of anisoles with an alkene has not been previously reported.In view of the strong oxophilicity of rare-earth metal ions [8,9] and the high activity of rare-earth alkyl species toward unsaturated CÀC bonds, [10][11][12] we envisioned that the rareearth alkyl complexes might serve as unique catalysts for the ortho-selective CÀH alkylation of anisoles with alkenes. Herein, we report the rare-earth catalyzed CÀH bond addition of anisoles to various olefins, which constitutes the first example of catalytic ortho-selective alkylation of an anisole compound with an alkene.We have recently found that the silylene-linked halfsandwich rare-earth alkyl complexes such as 1 (Figure 1) could serve as unique catalysts for the ortho-selective CÀH silylation of anisoles with hydrosilanes, because the coordination of the methoxy group to the rare-earth metal ion can direct the CÀH activation to selectively take place at the ortho-position. [9] At first, we chose complex 1 as a catalyst to examine the reaction of anisole with styrene and ethylene, but no alkylation product was observed (See Table 1, entry 1). To facilitate the insertion of a C=C double bond into a possible metal-anisyl active species, [9] we then turned to the cationic rare-earth alkyl complexes, which have shown high activity for olefin polymerization. [10,11] To our delight, the cationic half-sandwich scandium alkyl species, generated by the reaction of the half-sandwich scandium dialkyl complex 2-Sc [11f] with an equivalent of [Ph 3 C][B(C 6 F 5 ) 4 ], [13] showed high catalytic activity and selectivity for the ortho-CÀH alkylation of anisole with styrene, which affo...