“…Variables that have previously been found to predict multitasking behavior in college students include technology innovativeness and use of social networking sites (Zhong, Hardin, and Sun 2011), neuroticism (Poposki, Oswald, and Chen 2009;Wang and Tchernev 2012), and attentional impulsiveness and sensation seeking (Sanbonmatsu et al 2013). One study that had a nonstudent (14-16 years old) sample also found sensation seeking was a predictor of media multitasking, as was gender (Jeong and Fishbein 2007).…”