Neuroscience for Understanding and Developing Sustainability: Neurosustainability

Abstract

Sustainability is a complex and innovative concept that inherently requires the new ways of thinking constantly for basic biological decision-making processes such as adaptation and collaboration. Neuroscience is a scientific field that investigates the functions and responses of nervous systems and the brain, which are becoming more and more widely used with technological innovations in brain imaging. As an interdisciplinary field neuroscience is especially along with health, engineering, social sciences and art, has led to the emergence of new fields such as neuropsychology, neuroeconomics, neurosociology, neuroinformatics, neuropolitics, neuromarketing, etc. Although a vast majority of neural connections are operated for the continuity of an organism or an organization, unfortunately there have been no extensive studies in sustainability literature that use neuroscience findings, techniques, and approaches. In this context, this study fills this gap with the concept of neurosustainability as a new interdisciplinary field that demonstrates its relationship with neuroscience in the field of sustainability and reveal strategic elements and implications for future research.