Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness

de Cássia de Faria Pereira, Rita; Paro, Carlos Eduardo; Porto-Bellini, Carlo G.; Boeing, Ricardo; de Moura Engracia Giraldi, Janaina; Caldeira de Oliveira, Jorge Henrique

doi:10.1080/10696679.2024.2385378

Journal of Marketing Theory and Practice

2024

DOI: 10.1080/10696679.2024.2385378

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Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness

Rita de Cássia de Faria Pereira,

Carlos Eduardo Paro,

Carlo G. Porto-Bellini

et al.

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Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness

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References 94 publications

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