Neurocognitive and Emotional Parameters in Learning and Educational Process

Meintani, Paraskevi Mavra; Gkintoni, Evgenia

doi:10.21125/iceri.2021.0659

Cited by 47 publications

(42 citation statements)

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“…In addition, several results regarding the value of "Neuro training" are gathered from other study articles. They say that Neuroscience is a discipline of tremendous advancement and that the accessible non-invasive imaging methods for the human brain have enabled researchers to examine how the brain changes during development and learning (Gkintoni et al, 2021c). In addition, the techniques allowed for the investigation of the brain circuits involved in fundamental academic skills, such as reading and mathematics, and more general cognitive skills, such as working memory.…”

Section: Resultsmentioning

confidence: 99%

Neuroscience as a Component in Educational Setting. An Interpretive Overview

Farmakopoulou

Theodoratou

Gkintoni

2023

Technium Education and Humanities

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In recent years, considerable advancements have been made in the field of educational neuroscience research. Researchers commend its existence and influence on educational procedures. This effort was intended to illustrate the educational applications of Neuroscience. In particular, research articles, quantitative and qualitative analyses, meta-analyses, and articles of critical inquiry on Neuroscience in Education were examined. In addition, a review of recent literature was attempted. From these studies, conclusions can be derived that can prove useful in the fields of research and teaching. Thus, best practices, methodologies, perspectives, attitudes, and perceptions that support the significance and value of Neuroscience in the field of education are offered.

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Section: Resultsmentioning

confidence: 99%

Neuroscience as a Component in Educational Setting. An Interpretive Overview

Farmakopoulou

Theodoratou

Gkintoni

2023

Technium Education and Humanities

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“…An example of the application of Neuromarketing in an online store aims, through the use of neuromarketing techniques, to increase the rate of conversion of visitors into customers through actions aimed primarily at improving the experience of visitors during their navigation (User Experience), as well as through messages or strategic moves designed to subconsciously influence consumers (Alvino et al, 2020;Blackwood & Muir, 1990). Specializing in this field, and specifically through the integration of the Triple Brain (Figure 1), an object of neuroscience (Boas et al, 2004), and neuroleadership in economics and especially in modern marketing (Halkiopoulos et al, 2020a;Fortunato et al, 2014;Fink et al, 2007), a decisive role now emerges, the primary function of the lower and middle brain, which are responsible for the regulation of emotions and human reactions (Antonopoulou et al, 2022;Gkintoni et al, 2021;Lee et al, 2017), with a direct impact on the creation of the individual's behavior and not so much the neocortex, which is the most important part of the brain in its entirety (Butler, 2009;Halkiopoulos et al, 2020b).…”

Section: Introductionmentioning

confidence: 99%

Neuroscientific Perspectives in Digital Marketing

Halkiopoulos¹,

Antonopoulou²,

Stiliadi³

2023

Preprint

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Neuromarketing is an emerging interdisciplinary field combining consumer behavior, neuroscience and economics that can provide in advertising industry new strategies in order to correspond the new market situations in a more effective way than traditional marketing methodology can do. The integration of the Triple Brain in neuroscience, economics, and particularly marketing has played a crucial role, as the model is no longer the neocortex, the most significant section of the brain, and the one who sends instructions. In contrast, the primary function is played by the lower and middle brain, which are responsible for regulating emotions and human reactions, with an immediate impact on the creation of a person's behavior. The marketing effort through advertising (digital or not) must first target the reptilian brain of the consumer, then pass through the limbic brain's emotions and moods, and finally be able to be dealt with and processed by the neocortex, with the ultimate goal of increasing the marketer's likelihood of making a profit while simultaneously gaining the consumer's trust. This paper will present, in the first phase, a technique used on the core website of ZOPA financial institution (zopa.com), and in the second phase, this technique will be analyzed, in the context of neuromarketing, in terms of how it attempts to consolidate these messages from the three brain types (reptilian, limbic, neocortex) of the online visitor-consumer. As a result of the aforementioned strategies, ZOPA Bank's website, which takes advantage of the fundamental concepts of neuromarketing regarding how the threefold consumer brain processes information, is able to attract a growing number of internet visitors/potential consumers. The results indicate, among other things, that the adoption of digital neuromarketing methods in combination with digital marketing techniques is a significant tool for exporting and receiving conclusions in the decision-making process, particularly in the advertising and consumer behavior disciplines.

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“…In addition, the correctional system provides few educational opportunities and options for adult and juvenile detainees, making the need for education and lifelong learning an urgent priority. Moreover, innovative learning and teaching methods with inmates, through various techniques, such as gamification, promoting thereby cognitive and emotional parameters of the learners' personalities, such as the enhancement of their perception, attention, memory, and executive functions in general, as well as their emotional development (Gkintoni et al 2021b). Therefore, it is recognised that the inmates have a greater need than any other educational group to engage in an educational policy that is aimed at developing and enhancing both their cognitive and psycho-emotional functionality for their eventual social reintegration, as well as strengthening the motivation for behavioural change in general.…”

Section: Introductionmentioning

confidence: 99%

Socio-Cognitive Awareness of Inmates through an Encrypted Innovative Educational Platform

Antonopoulou

Giannoulis²,

Theodorakopoulos³

et al. 2022

IJLTER

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This research examines the educational challenges encountered by second-chance school students in the correctional facility during the pandemic. The opportunity to utilise a specialised digital interconnection facility with the eLearning Platform deprived offenders of the right to equal access to education. Using open-source software, a unique encrypted platform that enables distance learning, while preventing access to any other portion of the internet, besides the learning process, has been created. The findings of the review highlight the possibility of educating and training socially excluded individuals, such as prison inmates, through innovative learning techniques. Innovative education and learning techniques, such as Gamification, enhance inmates' attitudes in their cognitive and emotional dimensions. The innovative and secure platform enables inmates attending alternative schools, to assert their inherent right to information and lifelong learning. This study proposes a gamified perspective for educational access and lifelong learning. In conclusion, it was determined that the implementation of innovative learning methods with Gamification in distance learning education via the suggested encrypted platform, is a motivating lever for student-inmates, thereby boosting key skills, such as emotional, social, socio-cognitive awareness, leadership, and digital skills.

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Neurocognitive and Emotional Parameters in Learning and Educational Process

Cited by 47 publications

References 0 publications

Neuroscience as a Component in Educational Setting. An Interpretive Overview

Neuroscience as a Component in Educational Setting. An Interpretive Overview

Neuroscientific Perspectives in Digital Marketing

Socio-Cognitive Awareness of Inmates through an Encrypted Innovative Educational Platform

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