Neuro-fuzzy approach in business applications: a decade survey

Nowoczesne metody neuroobrazowania we współczesnej neuroekonomii i neurozarządzaniu

“…R. Sharma and A. Sinha (2020, p. 14668, 14669) identified the existing research gaps where neuromarketing methods could be applied to analyze decision-making and consumer behavior, including in the field of cognitive psychology, psychological factors, and external and internal reflexes in social and biological categories of variables. Research has demonstrated that neuromarketing methods and neuroinformation systems can be applied to identify consumer emotions during decision-making and build effective marketing strategies (Rajab & Sharma, 2017). The emotions that accompany consumer choices and preferences are difficult to capture in traditional questionnaire surveys.…”

A conceptual framework for business intelligence critical success factors

“…These factors are culture, technical knowledge, accountability, organisational structure, business environment, practices, resistance to change, power and policy, technology, etc. Rajab and Sharma (2017) also presented a survey of the application-based research on neuro-fuzzy systems (NFS) in business on account of the research articles published in various reputed international journals and conferences during the last decade (2005)(2006)(2007)(2008)(2009)(2010)(2011)(2012)(2013)(2014). In a study using ANP approach and identified experts' CSFs, Lin et al (2009) have developed a model to evaluate the performance of a single BI system, which is used to assess the performance and effectiveness of BI systems and service organisations but they again studied BI independent of the organisational system.…”