Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises
Kokoete Asuquo - Utuk
Abstract:More than ever, engaging a multidisciplinary approach in decision-making displays an arsenal ofcapacity necessary for success across managerial concerns in all sectors of the economy. Psychology andeconomics capturing human behaviors form part of this interdisciplinary research that spans the years thoughmany are far from this reality. The paper shows the impact of neuro-economics on strategic financialdecisions in multinational enterprises deploying theories of decisions, utility, and expectations across MNCs… Show more
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