“…More recently, electrophysiological and brain-imaging studies in both humans and animals have used the phenomenon as a powerful tool to dissociate neural activity mediating states of visual consciousness during rivalry from that associated with the constant visual input (Blake & Logothetis, 2002; Crick & Koch, 1998; Miller, 2013). In humans, brain-imaging studies of BR have revealed perception-dependent activity in lateral geniculate nucleus and early visual cortex through to temporal, parietal, and frontal lobe regions, while rivalry alternations are associated with right-sided frontoparietal activation for BR and other bistable phenomena (Buckthought & Mendola, 2012; Sterzer, 2013). Rivalry phenomena have also been examined in animals, including cats (e.g., Fries et al, 1997; Sengpiel & Vorobyov, 2005), monkeys (e.g., Keliris et al, 2010; Maier et al, 2008; Panagiotaropoulos et al, 2012), mice (Zhang et al, 2012), and even fruit flies (e.g., Heisenberg & Wolf, 1984; Tang & Juusola, 2010; reviewed in Miller et al, 2012).…”