Neue Technologien im stationären Einzelhandel: Mobile Apps oder stationäre Geräte?

Kheiravar, Sara; Richter, Nicole

doi:10.1007/978-3-658-05054-2_26

Cited by 8 publications

(7 citation statements)

References 66 publications

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“…This gender difference may partly be explained by different shopping and technology use behaviors. For example, various consumer types perceive digitalization differently [ 23 ], and men show a higher acceptance of using a magic mirror than women [ 37 ]. The impact of female consumers, thus, seems to be more relevant, as demonstrated by the significant result regarding price attractiveness.…”

Section: Discussionmentioning

confidence: 99%

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Magic mirror on the wall: Cross-buying at the point of sale

Schultz

Gorlas

2023

Electron Commer Res

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Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying intention. Based on an experimental scenario and the corresponding results from 301 questionnaires, we find that magic mirrors positively impact consumers’ cross-buying intention. Cross-buying behavior depends particularly on price attractiveness and the aesthetic appeal of the products. Further, men place less emphasis on price attractiveness when considering cross-buying options than women. Whereas magic mirrors reduce the relationship between perceived product benefits and cross-buying behavior, the technology increases the positive effect of perceived convenience on consumers’ buying behavior. Magic mirrors, thus, improve convenience but hinder the perception of product benefits – these are better communicated by sales assistants. Magic mirrors may only partly replace sales staff, but retailers can combine both to serve consumers better.

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Section: Discussionmentioning

confidence: 99%

“…Results on potentially different gender perceptions of augmented reality have been scarce. Kheiravar and Richter [ 37 ] indicate that men are more likely to accept using magic mirrors than women. Similarly, the psychological perspective of one’s body image may negatively affect women’s use intention of virtual try-on [ 94 ].…”

Section: Introductionmentioning

confidence: 99%

Magic mirror on the wall: Cross-buying at the point of sale

Schultz

Gorlas

2023

Electron Commer Res

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“…On the other hand, the influence of innovative functionalities is highly controversial: On the one hand, there are consumers who enjoy trying out innovations in an app context [26]. Furthermore, augmented reality technologies, for example, can provide added value for app users [27].…”

Section: Consumers Using Mobile Apps In Retailmentioning

confidence: 99%

“…In summary, the literature to date shows that some consumers expect a mobile app in retail to be primarily an online store, while others seem to expect an app that also helps them with their stationary retail purchases, for example through services or special offers [12], [30]- [32]. Still other users seem to enjoy trying out innovative functionality [26], [27]. These findings indicate that user expectations of mobile apps in retail and multi-channel retail are quite heterogeneous.…”

Section: Consumers Using Mobile Apps In Retailmentioning

confidence: 99%

Classification of Mobile App Users in Multi-Channel Retail—an Exploratory Analysis

Wohllebe

Hübner

Kämpf

et al. 2022

Int. J. Recent Contrib. Eng. Sci. IT

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The retail industry is facing the challenge of digitization. On the one hand, the share of online shopping in total retail sales is increasing. On the other hand, consumers increasingly expect digital services. At the same time, the spread of smartphones and therefore also mobile apps has been growing for years. More and more retailers are therefore offering mobile apps, which as multi-channel apps combine aspects of online shopping and stationary retail. While the acceptance and use of mobile apps has already been extensively researched, there is little knowledge about the users themselves and user-types. This explorative research classifies users of mobile apps in multi-channel retail. Based on a survey of 101 consumers who were asked to assess the personal relevance of various app functions in a multi-channel retail context, four user types can be identified with the help of a cluster analysis. The results provide practitioners with important information for the future development of mobile apps in retail.

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“…With the growing relevance of digitization, mobile apps are taking on an increasingly important role from the customer's point of view, along with many other challenges (Arimie & Oronsaye, 2020;BITKOM, 2020;Kheiravar & Richter, 2016;Ross, 2020). It must be emphasized that the development of mobile apps in general and AR-based apps in particular must always take into account the needs and requirements of the users.…”

Section: Introductionmentioning

confidence: 99%

Application of the User Centered Design Framework – Case Study Using the Example of an AR Feature for a Mobile Shopping App

Sattig¹,

Wohllebe²

2022

IJARBM

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Augmented reality (AR) has become increasingly important in recent years and is already being used in many areas. AR is also increasingly penetrating the retail sector as a functionality of mobile apps. At the same time, companies must meet user requirements when developing AR features. This case study exemplifies how the User Centered Design framework (UCD) can be used to develop an AR feature for a mobile shopping app that can be used to virtually color walls in a room. To begin, the UCD will be introduced and compared to the New Product Development framework and the Information System Research framework. The four phases of the UCD and possible methods to be applied are discussed. One method per phase is then applied as an example. The results are shown and discussed.

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Neue Technologien im stationären Einzelhandel: Mobile Apps oder stationäre Geräte?

Cited by 8 publications

References 66 publications

Magic mirror on the wall: Cross-buying at the point of sale

Magic mirror on the wall: Cross-buying at the point of sale

Classification of Mobile App Users in Multi-Channel Retail—an Exploratory Analysis

Application of the User Centered Design Framework – Case Study Using the Example of an AR Feature for a Mobile Shopping App

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