“…With regard to antecedents external to the firm, the one most often mentioned is represented by environmental regulations and policies -current and/or expected (Blomquist and Sandström, 2004;Chen et al, 2012;Conway and Steward, 1998;Dangelico and Pujari, 2010;Foster and Green, 2000;Green et al, 1994;Horbach et al, 2012;Huang et al, 2009;Kammerer, 2009;Kivimaa, 2007;Langerak et al, 1998;Lee and Kim, 2011;Leenders and Chandra, 2013;Liu et al, 2011;Noci and Verganti, 1999;Pujari and Wright, 1999;Rehfeld et al, 2007;Tötzer and Ömer-Rieder, 2007;Triebswetter and Wackerbauer, 2008a;van Hemel and Cramer, 2002;Visser et al, 2008), followed by market demand and market stakeholder pressures (Chen et al, 2012;Conway and Steward, 1998;Foster and Green, 2000;Green et al, 1994;Horbach et al, 2012;Huang et al, 2009;Kivimaa, 2007;Langerak et al, 1998;Lin et al, 2013;Liu et al, 2011;Pujari and Wright, 1999;Triebswetter and Wackerbauer, 2008a;Tsai et al, 2012;van Hemel and Cramer, 2002;Visser et al, 2008).…”