Networked framing of GMO risks and discussion fragmentation on Chinese social media: a dynamic perspective

Abstract

Genetically modified organisms (GMOs) have been highly controversial in China and beyond. The burgeoning of social media has created an online activist field where participants utilize networked framing practices to engage in connective actions related to GMO risks. However, a dynamic perspective on the co-production of GMO risk discourses has yet to be fully explored, and it is still under debate whether such a collective interpretation is fragmented. To address this gap, this study investigates the risk-invoked GMO controversy by longitudinally exploring the structural characteristics and discursive power structures in the networked framing of GMO risks on social media. This study examines 356,227 GMO risk posts from 2010 to 2020 on the Chinese social media platform Weibo. A longitudinal social network analysis and computational text-mining approach are used to construct representation networks among participants based on their joint sponsorship framing practices of GMO risks. The findings suggest that there is a multipolar discussion fragmentation in the networked framing of GMO risks. However, the temporal evidence shows that the risk discussion has become increasingly interconnected and less structurally fragmented over time. In addition, this study highlights the unequal distribution of discursive power among participants; nevertheless, the analysis reveals that this inequality has shown signs of easing over the study period. Overall, this study provides a comprehensive analysis of the GMO controversy from a risk perspective and sheds light on the dynamics of networked framing practices and discursive power structures on social media.