Network Traffic Monitoring and Marketing Strategy of Online Music Products in Multimedia Environment

Abstract

The network traffic monitoring and marketing strategy of online music products in the multimedia environment refers to the use of existing multimedia technologies to analyze the environment of the online music industry, accurately locate the needs of product users, and formulate more practical and effective network traffic monitoring and marketing strategies. This paper firstly gives a comprehensive overview of the concept and characteristics of online music and then analyzes the development status of the online music industry. Then, according to the current situation and marketing direction of the industry, three network traffic monitoring and marketing strategies for online music products are proposed. They are marketing strategy based on big data mining, marketing strategy based on new media platform, and marketing strategy based on O2O model. These three network traffic monitoring and marketing strategies all need to rely on the existing multimedia technology. Finally, the effectiveness and practicability of the proposed network traffic monitoring and marketing strategies are analyzed by comparing the network traffic monitoring and marketing strategies of online music products with the traditional marketing strategies in the multimedia environment. The experimental results show that the number of visits to music products under the multimedia environment marketing strategy is 1.2 times that of the traditional marketing strategy, and the download volume is 1.5 times that of the traditional marketing strategy. This has a very good effect on the marketing of online music products.

Relationship Between Unhappy Musicians, Resistance Toward Innovation and Uncreative Music Products: Psychological Security as Moderator

“…This study addresses some gaps that exist in the literature: (1) Being one of the important and liked concept studied, music still has not reached its peak; (2) Sitonio and Nucciarelli (2018) investigated whether block-chain has any impact on music industry, whereas this study tests the association between musicians and music products with the addition of moderation impact in Malaysian music industry; (3) Pelloquin (2020) worked on music industry-related career advancement barrier, whereas this tested the association between musicians and music products with the addition of other variables like resistance toward innovation and psychological insecurity in Malaysian music industry; (4) checked whether the music industry can be a part of colleges’ music-related programs, whereas this study tests the association between musicians and music products with the addition of other variables like resistance toward innovation and psychological insecurity in Malaysian music industry; (5) the model is not tested before in Malaysia, hence this study checks the model in a Malaysian perspective with new data set; (6) Chen et al (2022) worked on the music products’ marketing strategy, whereas this study works on the music products’ creations in Malaysia with the addition of moderation effect. The significance of the study is as follows: (1) it highlights the importance of the music industry in Malaysia which is not at its peak; (2) it helps music industry-related academicians and professionals revamp their policies to support for the betterment of the music industry in Malaysia; (3) it helps the researchers to identify the importance of the music-related product for any country like Malaysia; (4) it provides the importance of innovation adoption in the music industry, while resistance to innovation reduces the creative music products; and (5) it helps the new researchers in examining this area in the future.…”