Network Externality as a Mediator on Business Growth:
Asnan Furinto,
Thamrin Selamet,
Pantri Heriyati
et al.
Abstract:The Multilevel Marketing (MLM) business became a more dynamic and competitive environment that drove companies to be sustainable in their business. However, the practices were sometimes perceived to be challenging by some of them. The research aimed to determine the role of network externality on Business Growth in the network marketing industry, often called MLM industry. With a non-probability sampling approach, the data were collected using structured questionnaires that were sent through emails or hardcopy… Show more
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