“…Digital transformation (DT) is defined by various authors as the utilization of new digital technologies, such as social media, mobile, analytics, or embedded devices, to enable significant business improvements (Chanias & Hess, 2016;Fitzgerald et al, 2013;Horlacher & Hess, 2016). These business enhancements may include enhancing customer experience, streamlining operations, creating new business models, and the creation of innovative services (Bekkhus, 2016;Guo et al, 2023;Leischnig et al, 2016;Li, 2022;Li & Fei, 2023;Martínez-Caro et al, 2020;Park & Saraf, 2016;Piccinini et al, 2015;Saldanha et al, 2018;Singh et al, 2021;Yu et al, 2021;Zhai et al, 2022). Digital transformation has brought about significant changes in business processes, and the ability to adapt quickly has emerged as a crucial factor for competitiveness and innovation (Teece, 2020).…”