Network Economy: An Introduction

Abstract

In few decades, we transitioned from the industrial economy to the IT economy and the Internet economy. The network economy is the next economic revolution. It may be regarded as the convergence of business and consumer networks. It is the business environment that has emerged as a result of ubiquitous information technology allowing access to information anytime and anywhere. This paper expounds the concept of the network economy.

The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands

“…Network economy is already helping companies provide better, more personalized customer experiences. Customized delivery capability opens up all kinds of bundling and promotional opportunities [3].…”