Network centrality and organizational aspirations: A behavioral interaction in the context of international strategic alliances

Shijaku, Elio; Larraza‐Kintana, Martín; Urtasun, Ainhoa

doi:10.1057/s41267-018-0166-4

Cited by 54 publications

(50 citation statements)

References 100 publications

(147 reference statements)

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“…Collaborative opportunities refer to a member's prospects of gaining access to a variety of resources and opportunities held by other members. Such access may occur through interpersonal or inter-organizational relationships (Liu and Shaffer, 2005;Shijaku et al, 2018). Several studies have found that networks increase the opportunity enhancement of members (Nicolaou and Birley, 2003).…”

Section: Network Centrality and Collaborative Opportunitiesmentioning

confidence: 99%

Brand community identification matters: a dual value-creation routes framework

Chang

Huang

et al. 2019

JPBM

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Purpose A brand community consists of relationships between a brand and consumers; community members’ identiﬁcation with the brand community is a central characteristic of the community. This study aims to provide a comprehensive conceptual framework to investigate how and why such identification-based relationships yield firm- and member-level benefits to participants in the brand community. Design/methodology/approach This cross-sectional study analyzes data collected through a questionnaire survey of members from the brand community of VW-Golf Club members in Taiwan. The researchers attended the annual meeting of club members and handed out questionnaires directly to the members. The degree centrality of each member was calculated using UCINET 6 for Windows, a social network analysis software application. This study adopts the partial least squares program to evaluate the measurement properties and structural relationships specified in the research model. Findings The findings suggest that when customers’ identification with a brand community becomes salient, they strengthen their emotional attachment to the brand and improve their centrality in the network. Consequently, emotional attachment can serve as a guiding principle in decision-making and thus strengthen brand equity and assessment of brand extensions. Central members will also gain greater benefits, including collaborative opportunities and influence, through their advantageous position in the network. Originality/value This study makes four main contributions to the brand community literature. First, this is the first empirical study to simultaneously examine the relationships among community identification (customer to community), emotional attachment to the brand (customer to brand) and network centrality (customer to customer). Second, the empirical framework depicts dual value-creation routes that explain how identification-based relationships can yield firm- and member-level benefits. With respect to firm-level benefits, this is the first empirical study to examine the brand equity and assessment of brand extension in the brand community research. Third, this study applies the rarely adopted UCINET 6 software to scrutinize the network data from the brand community. Finally, this paper examines three actions that organizations can leverage to enhance consumer identification with a brand community.

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Section: Network Centrality and Collaborative Opportunitiesmentioning

confidence: 99%

Brand community identification matters: a dual value-creation routes framework

Chang

Huang

et al. 2019

JPBM

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“…Firms that create the most beneficial network architecture will achieve the highest innovation outcomes. Furthermore, the firm's structural positioning in the network, in terms of network centrality, will affect the number of international strategic alliances that the firm engages in (Shijaku et al, 2018). Such network management capability affects the firm's ability to sense and shape opportunities at lower levelsespecially the alliance levelas it determines the information pipes the firm has access to and the prisms the firm will look through.…”

Section: H6mentioning

confidence: 99%

Unbundling dynamic capabilities for inter-organizational collaboration

Petricević

Verbeke

2019

CCSM

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Purpose The purpose of this paper is to explore two distinct subsets of dynamic capabilities that need to be deployed when pursuing innovation through inter-organizational activities, respectively, in the contexts of broad networks and specific alliances. The authors draw distinctions and explore potential interdependencies between these two dynamic capability reservoirs, by integrating concepts from the theoretical perspectives they are derived from, but which have until now largely ignored each other – the social network perspective and the dynamic capabilities view. Design/methodology/approach The authors investigate nanotechnology-driven R&D activities in the 1995–2005 period for 76 publicly traded firms in the electronics and electrical equipment industry and in the chemicals and pharmaceuticals industry, that applied for 580 nanotechnology-related patents and engaged in 2,459 alliances during the observation period. The authors used zero-truncated Poisson regression as the estimation method. Findings The findings support conceptualizing dynamic capabilities as four distinct subsets, deployed for sensing or seizing purposes, and across the two different inter-organizational contexts. The findings also suggest potential synergies between these subsets of dynamic capabilities, with two subsets being more macro-oriented (i.e. sensing and seizing opportunities within networks) and the two other ones more micro-oriented (i.e. sensing and seizing opportunities within specific alliances). Practical implications The authors show that firms differ in their subsets of dynamic capabilities for pursuing different types of inter-organizational, boundary-spanning relationships (such as alliances vs broader network relationships), which ultimately affects their innovation performance. Originality/value The authors contribute to the growing body of work on dynamic capabilities and firm-specific advantages by unbundling the dynamic capability subsets, and investigating their complex interdependencies for managing different types of inter-organizational linkages. The main new insight is that the “linear model” of generating more innovations through higher inter-firm collaboration in an emerging field paints an erroneous picture of how high innovation performance is actually achieved.

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“…Numerous studies have shed light on the benefits and detriments of having a prominent structural position in the network (Coleman 1988, Burt 1992, Ruef 2002, Zaheer and Bell 2005, Whittington et al 2009, Tan et al 2015, Leenders and Dolfsma 2016, Iurkov et al 2018, Kraft et al 2018, Shijaku et al 2018, Zhang et al 2018. Some studies have also shown that firms are embedded in multiple relations and therefore acquire multiple positions in different networks at the same time, which has consequences for innovation outcome (Boschma and Ter Wal 2007, Giuliani 2007, Ozmel et al 2013Wang et al 2014, Mazzola et al 2015.…”

Section: Literature Reviewmentioning

confidence: 99%

Influence of Firms’ Network Position on their Innovation Outcome in a Mature Industrial Cluster

2019

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Our study employs a social network perspective to investigate the influence of firms' structural and relational embeddedness on their innovation outcome in a directed network in a mature industrial cluster. From the structural embeddedness perspective, we argue that a central position in an informal advice network does not bring equal innovation benefits to advice-seekers and advice-givers. Notably, in a mature cluster, we expect that the number of advice giving ties (popularity) positively influences the innovation outcome of firms, whereas the number of advice-seeking ties {activity) negatively affects the firms' innovation. We also expect that access to structural holes has a negative and significant impact on innovation outcome in a mature industrial cluster. From the relational embeddedness perspective, we investigate the effect of strong and weak ties on the innovation outcome of firms in a mature industrial cluster. We expect a positive relationship between firms' innovation output and strong ties, and a negative relationship between weak ties and the innovation output of firms. Our findings suggest that activity has a significant negative impact on the innovation outcome of firms, while popularity shows a significant positive impact on the innovative outcome of firms. Strong ties show a positive and significant impact on innovation, while weak ties demonstrate a significant negative effect on innovation. We also test the mediating effect of absorptive capacity on the relationship between advice ties and innovation. We find that absorptive capacity fully mediates the relationship between advice-giving and advice-seeking ties, and innovation.

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Network centrality and organizational aspirations: A behavioral interaction in the context of international strategic alliances

Cited by 54 publications

References 100 publications

Brand community identification matters: a dual value-creation routes framework

Brand community identification matters: a dual value-creation routes framework

Unbundling dynamic capabilities for inter-organizational collaboration

Influence of Firms’ Network Position on their Innovation Outcome in a Mature Industrial Cluster

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