2011
DOI: 10.1007/s11002-011-9155-0
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Network-based market knowledge and product innovativeness

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Cited by 49 publications
(46 citation statements)
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“…The rich information flow from outside sources broadens firms' R&D activities, enabling them to engage in out-of-the-box thinking when undertaking innovative product development. Recently, Bao et al (2012) found that market knowledge search breadth is positively related to new product innovativeness and that this positive effect increases as search breadth increases. Klingebiel and Rammer (2014) provide empirical evidence that acquiring resources from a wide variety of providers could encourage firms to embrace new product development projects with unproven futures, i.e., radical new products.…”
Section: Green Management and Product Innovationmentioning
confidence: 99%
“…The rich information flow from outside sources broadens firms' R&D activities, enabling them to engage in out-of-the-box thinking when undertaking innovative product development. Recently, Bao et al (2012) found that market knowledge search breadth is positively related to new product innovativeness and that this positive effect increases as search breadth increases. Klingebiel and Rammer (2014) provide empirical evidence that acquiring resources from a wide variety of providers could encourage firms to embrace new product development projects with unproven futures, i.e., radical new products.…”
Section: Green Management and Product Innovationmentioning
confidence: 99%
“…However the term 'product innovativeness' should be clarified because a product can be new, either to the world or to the industry/market, or to the firm (Garcia & Calantone, 2002). Many studies conceptualize this term with regard to the market (Bao et al, 2012;Fang, 2008) because the most important verification of a new product is its market acceptance. Organizations develop and introduce new products in order to satisfy their customers' needs in a more effective way and thereby gain a competitive advantage as well as increased profit.…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%
“…Apart from customers and competitors other market entities may also serve as sources of market information (Bao et al, 2012). Kyriakopoulos (2011) argues that external sources generate more novel information than internal ones and market information from the former tends to exhibit diversity and a fresh perspective (Moorman, 1995).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%
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“…We deleted one item from the four after the pretest because of its low correlation with other items. However, we added two additional items to further assess a firm's new product innovativeness in its industry (Bao, Sheng, & Zhou, 2012;Fang, 2008).…”
Section: Scale Developmentmentioning
confidence: 99%