2018
DOI: 10.1016/j.ijindorg.2018.03.003
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Net Neutrality in a hyperlinked Internet economy

Abstract: Have you ever realized that the websites and social platforms you use are full of links that lead you to contents, videos or advertisements of other content providers? And that you usually surf from one site to another without typing their URL addresses? No doubt, this is an important feature of the Internet. For instance, direct visits of The New York Times represent only 44 per cent of its total traffic, whereas the rest of traffic is originated through social platforms and search engines. Content Providers … Show more

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Cited by 12 publications
(11 citation statements)
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“…Since the 2000s, the sudden development of digital technologies and the exponential spread of the Internet Economy have revolutionized people's lives due to the simultaneous and progressive increase in bandwidth for web connections, first on fixed locations and then on mobile ones [1]. All this has generated a great paradigm change in society, which has influenced users' purchasing habits and the companies' way of selling products or services [2].…”
Section: Introductionmentioning
confidence: 99%
“…Since the 2000s, the sudden development of digital technologies and the exponential spread of the Internet Economy have revolutionized people's lives due to the simultaneous and progressive increase in bandwidth for web connections, first on fixed locations and then on mobile ones [1]. All this has generated a great paradigm change in society, which has influenced users' purchasing habits and the companies' way of selling products or services [2].…”
Section: Introductionmentioning
confidence: 99%
“…This communication aims to complement and support previously published empirical research [1]. E-commerce was already a relevant phenomenon before COVID-19 [2], but its growing trend has become more evident due to the blocking situation the world has been experiencing [3]. The increase in the number of online commercial exchanges has become more widespread globally, and with it, the security risks of online transactions have also grown [4], also causing impacts on the sustainability of supply chains [5].…”
mentioning
confidence: 54%
“…Finally, ω (x, µ k ) denotes the level of congestion on the network supported by a consumer. As in Calzada and Tselekounis (2018), note that from equations ( 1) and ( 2), advertising exposure a k i acts as a unit price paid by consumers to CPs; hence, the results derived from our setup carry over to a subscription-based business model in which CPs charge a per-unit price for content.…”
Section: Consumersmentioning
confidence: 88%
“…In our model, quality is understood as investments by CPs in the attributes or functionalities embodied in their content. In addition, consumers bear disutility, per unit of content, from being exposed to advertisements, which, as in Calzada and Tselekounis (2018), interacts with the quality of content. The idea is that the higher the quality of content is, the more time consumers spend using it, the more they are exposed to advertisements and the more CPs benefit from quality improvement.…”
Section: Introductionmentioning
confidence: 99%