Neoliberal rules: A critical multimodal analysis of metonymy on high school webpages

McLachlan, Mary

doi:10.1016/j.linged.2021.100957

Cited by 3 publications

(2 citation statements)

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“…It is because, as the cognitive structure, a domain provides a background theme that helps one to grasp any word's meaning. Further, metonymy is found to be fruitful in framing public education as a commercialized system of capital gain, endorsing competition, and building individualism (McLachlan, 2021).…”

Section: Introductionmentioning

confidence: 99%

Mythical Car: Metonymy in Taylor Swift's Song Lyrics

Jonathan Irene Sartika Dewi Max

2022

Celtic

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Varieties of car-related words reflect how the knowledge involving the vehicle has been stored in cultural society. The repetitive occurrence of phrases about a car in Taylor Swift’s 40 song lyrics raises a question on how such a thing is used in song lyrics to convey meaning. This article uses Littlemore's (2015) theory to figure out the domain where metonymy is used. To explain the meaning-making process, it adopts Moore’s (2016) notion that to reach metonymy is by analyzing the semiotic property of experiential correlation and descriptions of the semiotic structure which Brandt et. al (2019). Then, a qualitative method suggested by Gravells (2018) is applied to read the interaction among language features in context. The metonymy analysis shows the songs employ the domain of car parts, car types, road areas, driving manners, and street signs as part of car metonymy. The semiotic analysis shows that the car has the mythic meaning of overcoming trouble, private space, taking action, romance, and status so that the meaning is readily grasped by the audiences. Thus, this article enriches the method of researching popular songs where language plays vital parts in the lyrics.

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Section: Introductionmentioning

confidence: 99%

Mythical Car: Metonymy in Taylor Swift's Song Lyrics

Jonathan Irene Sartika Dewi Max

2022

Celtic

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“…It is quite difficult to define it among polysemantic terms, since it is usually not accompanied by a pen mark. In addition, there are cases when the metonymic meaning is not recorded in the reference literature at all (McLachlan, 2021;Smola, 2018;Bibri, 2018).…”

Section: Introductionmentioning

confidence: 99%

Metonymy in scientific linguistic discourse

et al. 2021

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The purpose of the article was to show the features of the functioning of different types of metonymy in scientific linguistic discourse, which is understood as a verbalized epistemic situation common to the scientific sphere of communication, taken in the entire totality of linguistic and extralinguistic factors and enshrined in the form of texts (oral and written ones). The article deals with metonymy from the point of view of langue / parole: lexicalized metonymy in langue is a semantic transposition mechanism on contiguity and carries out a terminological nomination; discursive metonymy in parole becomes the result of syntagmatic contiguity of syntactic constructions. Linguistic metonymic terms are grouped by types of knowledge: declarative and procedural ones. The shifts of meaning between the logical terms “object”, “subject”, “general” and “specific”, “abstract” and “concrete”, “form”, “content”, etc., directed towards each other, are observed in metonymic terms of declarative type. Metonymy can reflect the processes due to the causality between adjacent objects. Transitional phenomena between lexicalized (linguistic) and discursive (speech) metonymy reflect those models that contain onyms; they are related to the designation of the subject of knowledge (linguist) and his scientific discovery.

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Exploring digital interactivity: a multimodal and social semiotic approach to intersemiotic construction in COVID China website

Shi

2021

Multimodal Communication

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This paper explores intersemiotic construction and digital interactivity through a multimodal social semiotic lens examining the semiotic instantiations of interactive signs on the homepage of “Fighting COVID-19 the Chinese Way” (covid-19.chinadaily.com.cn), a website created to disseminate information on news and development of COVID prevention and control practices in China to contribute to global efforts to fight the pandemic. The study focuses on how digital interactivity is afforded by the COVID China website, where the interactive signs are ideationally and compositionally constructed for meaning representation and interpersonally for text-viewer relation construal. From the multimodal social semiotic perspective, systemic functional model-based cluster and intersemiotic analyses are applied to explore the visual, spatial, and linguistic features that contribute to the design and construction of interactive semiotic signs on the COVID China website and afford digital interactivity for viewers’ action potentials. This study extends the analytical focus to the semiotic instantiations of interactive signs and their intersemiotic construction process that stimulate the enabling of interactivity, instead of the interactivity per se, and demonstrates how different semiotic instantiations of interactive signs are featured and interact to afford digital interactivity. It argues for an integrated lens in analysis to look at the interactive signs not only as signs of action with action-enabling forms but also as signs of meanings that afford user-page interactivity.

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Neoliberal rules: A critical multimodal analysis of metonymy on high school webpages

Cited by 3 publications

References 18 publications

Mythical Car: Metonymy in Taylor Swift's Song Lyrics

Mythical Car: Metonymy in Taylor Swift's Song Lyrics

Metonymy in scientific linguistic discourse

Exploring digital interactivity: a multimodal and social semiotic approach to intersemiotic construction in COVID China website

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