organic semiconductors (OSCs) that can be easily processed with low-cost, largethroughput fabrication techniques. While high carrier mobilities are generally desirable, optoelectronic devices, such as organic light-emitting diodes [1] and organic photovoltaics, [2] specifically profit from ambipolar transport, i.e., balanced electron and hole transport. However, the majority of OSCs are predominantly unipolar, and demonstrate higher hole mobilities than electron mobilities. [3] Therefore, device fabrication typically requires the deposition of multiple unipolar OSCs to achieve the desired electrical properties, thereby complicating the fabrication protocols.Soluble small-molecule semiconductors that form crystalline films have the potential to combine the advantages of high chemical purity and superior (opto)electronic properties with good processability. However, crystalline organic films formed from soluble small molecules often display poor structural and thermal integrity, as well as lower carrier mobilities compared to nonsoluble small-molecule derivatives. In other words, processability generally comes at the expense of both reduced thermal and mechanical stability, as well as electrical transport.In this study, we synthesized soluble small-molecule dyes that form crystalline films at room temperature, but A key challenge in the field of organic electronics is predicting how chemical structure at the molecular scale determines nature and dynamics of excited states, as well as the macroscopic optoelectronic properties in thin film. Here, the donor-acceptor dyes 4,7-bis[5-[4-(3-ethylheptyl)-2,3-difluorophenyl]-2-thienyl]-2,1,3-benzothiadiazole (2,3-FFPTB) and 4,7-bis[5-[4-(3-ethylheptyl)-2,6-difluorophenyl]-2-thienyl]-2,1,3-benzothiadiazole (2,6-FFPTB) are synthesized, which only differ in the position of one fluorine substitution. It is observed that this variation in chemical structure does not influence the energetic position of the molecular frontier orbitals or the ultrafast dynamics on the FFPTB backbone.However, it does result in differences at the macroscale, specifically regarding structural and electrical properties of the FFPTB films. Both FFPTB molecules form crystalline films at room temperature, whereas 2,3-FFPTB has two ordered smectic phases at elevated temperatures, and 2,6-FFPTB does not display any liquid crystalline phases. It is demonstrated that the altered location of the fluorine substitution allows to control the electrostatic potential along the molecular backbone without impacting molecular energetics or ultrafast dynamics. Such a design strategy succeeds in controlling molecular interactions in liquid crystalline phase, and it is shown that the associated molecular order, or rather disorder, can be exploited to achieve ambipolar transport in FFPTB films.