“…Ego-strengthening is an approach whereby Downloaded by [University of California Santa Cruz] at 12:21 10 October 2014 positive suggestions are repeated to the client while in hypnosis, or repeated to oneself during self-hypnosis, with the belief that these suggestions will become ingrained in the unconscious mind and exert automatic influence on thoughts, feelings, and behaviors. More specifically, ego-strengthening suggestions are incorporated in hypnotherapy to counter negative self-hypnosis (NSH; Alladin, 1992Alladin, , 1994Alladin, , 2007Alladin, , 2008Araoz, 1981) and to boost the client's self-confidence and selfworth (Heap & Aravind, 2002). Nolen-Hoeksema (2002) have provided empirical evidence that individuals who ruminate (a form of NSH) or brood over their problems or concerns have more negative and distorted memories of the past, the present, and the future.…”