“…While we are witnessing an era of declining public trust in firms (World Economic Forum, 2010), like many agents in a market, executive search firms rely on their professional reputation, buyerseller trust relations and market intelligence to secure new business in a highly competitive environment (Byrne, 1986;Finlay and Coverdill, 2002;Garrison-Jenn, 2005). There is an extensive 848 W. S. Harvey, J. V. Beaverstock and H. Li literature on reputation threats and crises (Elsbach and Kramer, 1996;Gioia, Schultz and Corley, 2000;Ravasi and Schultz, 2006;Rhee and Valdez, 2009) as well as important literature on the consequences of reputation damage (Fombrun, 2012;Graffin et al, 2013;Rindova et al, 2005). Research has also focused on how organizations respond to reputation challenges through impression management such as advertising and rebranding (Carter and Dukerich, 1998), which are considered 'superficial'; more 'substantial' responses (Rhee and Kim, 2012) that might involve centralizing control or selling assets are rarer.…”