Negative Perception of a Store Environment: Design and Validation of a Measurement Scale

Abstract

Abstract-This paper describes the process of designing and validating a scale to measure negative perception of a store environment (NSE) using Churchill's approach (1979

The Negative Aspects of Ampel Corridor Environment as A Historical Commercial Site

“…According to Khedri (2013), it is important to pay attention to the comfortable spaces, especially for retail conditions. It is done by reducing the influence of negative information derived from commercial environment perception, avoidance behavior towards the commercial environment, and the dissatisfaction of the attendees.…”