Negative emotions in consumer brand relationship: A review and future research agenda

Khatoon, Sajira; Rehman, Varisha

doi:10.1111/ijcs.12665

Cited by 107 publications

(82 citation statements)

References 161 publications

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“…This was in contrast to Opera Potentials, with one stating they hated opera . Research by Khatoon and Rehman (2021) identify a plethora of negative emotions in brand relationships, and we support this previous research by identifying the same can occur in the opera setting. Findings revealed that love was mentioned more than brand attachment; however, there were some quotes that pertained to attachment.…”

Section: Discussion: Resonance At the Operasupporting

confidence: 86%

Opera participants’ perceptions of brand resonance

Hall

Menzies

Zutshi

et al. 2021

Int J Consumer Studies

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The Australian performing arts industry, in the decade prior to COVID-19, was operating on a knife's edge with dwindling attendance and reductions in revenue (Fanelli et al., 2019). Reverberations from the pandemic created a crucial tipping point for the ongoing viability of performing arts organizations, including the subject company, Big Opera (Westwood, 2020). Adding to the traditional challenges of appealing to generationally shifting audiences, COVID-19, with its aerosol infectivity, required vocal arts organizations to rethink their production methods and venues as a matter of business survival (Terracini, 2020). This study postulates that organizations such as Big Opera, while aiming to operationally reconfigure after the pandemic, also need marketing innovations to restore and enhance their brand relationships with customers to improve patronage. As such, the objective of this study is to examine traditionally successful brand resonance concepts of loyalty, attachment, community and engagement (Keller, 2001(Keller, , 2020 specifically for rebuilding and sustaining attendance at the opera in the post-crisis period. The paper responds to the calls by Kemp (2015, p. 186) to undertake research to, "examine arts engagement from a … situational perspective".Operatic events are the pinnacle of the performing arts industry, both artistically and financially. Fanelli et al. (2019, p. 78) stated that, "opera is one of the most fascinating forms of performing arts which gives expression to human passions and emotions at the crossroads between music and theatre". Further extending these sentiments, Edelman et al. (2016, p. 25) mentioned that "opera is one of the most aesthetically complex of art forms, often portrayed in the popular media as cultivating an "élite" audience with high cultural capital and

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Section: Discussion: Resonance At the Operasupporting

confidence: 86%

Opera participants’ perceptions of brand resonance

Hall

Menzies

Zutshi

et al. 2021

Int J Consumer Studies

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“…Khatoon and Rehman's (2021) review on negative emotions in consumer‐brand relationships uses the PRISMA protocol and organizes the final set of 55 articles based on two frameworks: the TCM framework (i.e., theories, contexts, and methods) developed by Paul et al. (2017) and the ADE framework (i.e., antecedents, emotions, and outcomes), which is a modified version of the ADO framework (i.e., antecedents, decisions, and outcomes) devised by Paul and Benito (2018).…”

Section: Exemplars Of Systematic Literature Reviewsmentioning

confidence: 99%

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul

Lim

O’Cass

et al. 2021

Int J Consumer Studies

789

959

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Reviews in research are assessments of published material (e.g., literature and news) in a specific domain (e.g., area, outlet, and topic).Among the many types of reviews that exist (e.g., critical reviews and post-published reviews), systematic literature reviews are by far the most informative and scientific, provided that they are rigorously conducted and well justified. Among premier business journals, systematic literature reviews have been omnipresent in leading management journals for decades; however, they are relatively new in top marketing journals.There are numerous evidences to illustrate the acceptance and success of systematic literature reviews as a methodology for and a product of world-class research, which include but not limited to:1. The appearance and proliferation of systematic literature reviews in premier journals. For example, Weingarten and Goodman's (2021) review on experiential advantage in the Journal of Consumer Research and White et al.'s (2019) review on sustainable consumer behavior in the Journal of Marketing. 2. The call for and recognition of systematic literature reviews by editors of premier journals. For example, the Academy of Management Review is a premier journal devoted to review articles, whereas Palmatier et al.'s (2018) editorial statement in the

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“…Systematic reviews can be approached in myriad ways (Paul & Criado, 2020). Theory based reviews (e.g., Gilal et al, 2019; Paul & Rosado‐Serrano, 2019) theme based reviews (e.g., Hao et al, 2021; Khatoon & Rehman, 2021; Mishra et al, 2021; Paul & Dhiman, 2021; Paul et al, 2017; Rana & Paul, 2017; Rosado‐Serrano et al, 2018), framework‐based reviews (e.g. ; Paul & Benito, 2018; Paul, Merchant, et al, 2021; Sodergren, 2021), review aiming for theory development (e.g., Paul, 2019; Paul & Mas, 2019), hybrid reviews (e.g., Dabić et al, 2020), bibliometric analysis (e.g., Ruggeri et al, 2019), and meta‐analysis (e.g., Barari et al, 2020; Rana & Paul, 2020).…”

Section: Methodsmentioning

confidence: 99%

Consumer ethics: A review and research agenda

2021

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Consumer ethics continues to draw the attention of academicians and practitioners as a significant economic and social issue globally. Consumer ethics refers to moral principles that govern a consumer's behaviour. This literature review seeks to enrich the discourse on consumer ethics through a comprehensive and detailed review of 106 articles, covering 21 journals from 2010 to 2020. Through an examination of theories, contexts, characteristics, and methodologies used in consumer ethics research, our review (1) presents a comprehensive and up‐to‐date overview of the research in this field and (2) sets a future research agenda to spur scholarly research. We found studies have primarily relied on a single theoretical lens such as the theory of marketing ethics, planned behaviour, and neutralization theory. Further consumer ethics research focuses on advanced countries, with a narrow focus on developing countries. We have diagnosed the need to examine boundary conditions impacting consumer ethics. Finally, we provide actionable inputs to combat unethical consumer actions as well as promote ethical consumption.

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Negative emotions in consumer brand relationship: A review and future research agenda

Cited by 107 publications

References 161 publications

Opera participants’ perceptions of brand resonance

Opera participants’ perceptions of brand resonance

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Consumer ethics: A review and research agenda

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