“…In the factor-analytic method, the initial focus was on positive expectancies (Brown, Goldman, Inn, and Anderson, 1980), while it was later recognized that negative expectancies have additional predictive power (e.g., Fromme, Stroot, and Kaplan, 1993;Jones and McMahon, 1994;Leigh and Stacy, 1993). Within the category of positive expectancies, positive and negative reinforcement expectancies have been distinguished, especially in research on the "conceptually similar" (D&G, p. 4) construct motives for drinking (Cooper, 1994;Cooper et al, 1995).…”