“…Public opinion about people affected by homelessness is strongly influenced by the idea that a person's circumstances are determined by their will, character and choices (Schwan, 2016;Scullion, Somerville, Brown & Morris, 2015;Teixeira 2017). Topics of social inequality are often individualised and naturalised by professionals (Juberg & Skjefstad, 2019), and professional narratives are fatalistic and construct substance use as a personal problem, obstructing the process of creating 'new identities' not linked to substance use (Alexander, 2008;Järvinen, 2002;Selseng, 2017;Teixeira 2017). Research on 'homeless identities' has also been argued to construct homelessness as an identity problem, depersonalising people and making what they lack their defining characteristic (Parsell, 2010), as well as opening for dehumanising policy and 'care' (Herring, Yarbrough & Alatorre, 2019).…”