'Neden O'NUN Gi̇bi̇ Görünmüyorum?' Reklam'da Kusursuzluğa Dayali Kadin İmgesi̇

Uncu, Gonca

doi:10.16992/asos.13905

ASOS

2018

DOI: 10.16992/asos.13905

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'Neden O'NUN Gi̇bi̇ Görünmüyorum?' Reklam'da Kusursuzluğa Dayali Kadin İmgesi̇

Gonca Uncu¹

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2020

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Bir Muhalefet Alanı Olarak Toplumsal Cinsiyet Parodisi: Celeste Barber Taklitleri

Narmanli

Aksoy

2020

Kültür Ve İletişim

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The gender that we can define as normative rules attached to certain genders by culture is often defined as a fictional structure. Emphasizing that gender should be conceived as a norm rather than normative rules, Judith Butler states that gender is not something we are, but something we do. Butler claims that gender is performative. According to her gender is not a fact or a truth, but it forms through imitation and repetition. Butler argues that gender parody reveals the imitative structure of gender. However, the fact that the parody is a field of opposition depends on how it is perceived. This study aims to reveal whether Celeste Barber's Instagram posts, which imitate the photographs of the celebrities in a parodic way, subversive for the gender stereotypes promoted by the fashion and advertising industry. For this purpose, digital ethnography was applied as a method of study. The followers' comments on Barber's posts were analyzed with qualitative content analysis. The analysis shows that this Instagram account has transgressive elements. On Instagram, where the boundaries constructed by dominant patriarchal culture become evident, users gathered around Barber's account share their troubles about being a woman in everyday life and overcome the boundaries set against them and oppose the dominant culture. Therefore, this account creates a transgression area where patriarchal boundaries are subject to discussion.

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Bir Muhalefet Alanı Olarak Toplumsal Cinsiyet Parodisi: Celeste Barber Taklitleri

Narmanli

Aksoy

2020

Kültür Ve İletişim

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'Neden O'NUN Gi̇bi̇ Görünmüyorum?' Reklam'da Kusursuzluğa Dayali Kadin İmgesi̇

Cited by 1 publication

References 0 publications

Bir Muhalefet Alanı Olarak Toplumsal Cinsiyet Parodisi: Celeste Barber Taklitleri

Bir Muhalefet Alanı Olarak Toplumsal Cinsiyet Parodisi: Celeste Barber Taklitleri

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