“…While a number of simplifications necessarily had to be made, the model we develop provides a relatively simple way to obtain estimates for important process parameters, and can serve as the basis for the development of more sophisticated models. In particular, it will be important to account for the mechanics of liquid transfer from one surface to another (e.g., from printing plate to blanket roll) as the surfaces separate, residual ink on the image areas [27], the influence of liquid additives on surface wettability [42], three-dimensional effects [43], and more realistic forms of the disjoining pressure [44].…”