NBCAL violation of products that compete with breastfeeding on the social network Instagram
Enilce de Oliveira Fonseca Sally,
Daiane Silva Gomes,
Lais de Oliveira Costa Dantas
et al.
Abstract:The article aims to identify NBCAL violations and analyze the content of messages posted on the Instagram social network. This qualitative-quantitative study consisted of a convenience sample of profiles identified through specific terms preceded by the hashtag symbol (#). Data were collected for two months by trained researchers using a structured questionnaire. We calculated the product promotion frequency that characterized violation of the NBCAL per category and manufacturer. The messages were analyzed usi… Show more
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