Navy Recruiter Survey: Content Analysis of Free Response Data

An Annotated Bibliography of Recruiting Research Conducted in the U.S. Armed Services and in Foreign Services

“…• Responses to the three questions could be grouped into nine problem categories: (1) the strain of recruiting duty on family/personal life; (2) unrealistic recruiting goals; (3) poor leadership/lack of support from supervisors and recruiting command; (4) the "make or break" effect of recruiting performance on a military career; (5) the need to revise enlistment standards (e.g., reduce medical standards, allow non-graduates with AFQT 50 or higher); (6) the fact that civilians don't appreciate the role/need of military; (7) the need for more advertising/promotional materials; (8) the need for increased enlistment attractiveness (e.g., cash bonuses, educational benefits; and (9) the need for a better way to select recruiters to ehminate those unsuitable for the job. Responses to an open-ended question were reported in Aunins, Sander, Giannetto, and Wilson (1990).…”