“…In the long run, this enhances business performance and growth (Balmer, 2022;Giertz, Hollebeek, Weiger, & Hammerschmidt, 2022). Conversely, it was observed that staff in the tourism sector are key determinants of the variables such as service quality, customer satisfaction and loyalty, competitive advantage and organizational performance (Abdiyev & Alimardonov, 2022;Kalla;Wang, Ban, Joung, & Kim, 2022). Also, it was found that the quality of human resources plays a crucial role in determining the quality, delivery, efficiency, and satisfaction of services offered (Marneros, Papageorgiou, & Efstathiades, 2022).…”