Navigating identity and mental health on Instagram: Edu‐fluencers in the Asian American Pacific Islander Community

Abstract

Counselors and other mental health professionals use Instagram for brand‐building and disseminating information on mental health and counseling resources. This study was an exploratory mixed‐methods analysis of Asian American/Pacific Islander mental health edu‐fluencers to understand their post content and user engagement over the first year of the COVID‐19 pandemic. We describe post content and present analyses of variance results to compare user engagement. Implications of social media use are discussed for mental health professionals and researchers.