Navigating a White, Male Space: The Lived Experiences of Black, Female Ice Hockey Fans

Andrijiw, Andre M.; Richardson, F. Michelle

doi:10.1123/jsm.2021-0351

Cited by 4 publications

(1 citation statement)

References 47 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This can be due to assumptions being made that their experiences are the same as minority ethnic men, or being the same as White women (Ratna, 2014). However, Andrijw and Richardson (2023) have specifically sought to explore the experiences of Black female ice hockey fans and disclose how 'race' impacted their respondents being marginalised. Findings suggest their racial minority status meant they were subject to exclusion, gender stereotyping and discrimination.…”

Section: Introductionmentioning

confidence: 99%

‘Inclusivity for who’?: An analysis of ‘race’ and female fandom at the 2022 UEFA European Women's Championships

Leslie-Walker,

Taylor,

Jones Russell

2023

International Review for the Sociology of Sport

View full text Add to dashboard Cite

This article explores the experiences and identities of minority ethnic women at the UEFA Women's Euros (UWE) held in England in 2022. It does so at a time when women sports fans have become more visible in the historically male-dominated environs of football fandom, particularly in the United Kingdom (UK), and when questions of ‘race’, ethnicity and gender are longstanding, contested elements of British culture and society. Through a Black feminist thought methodology allied to critical race theory principles, the study contributes an essential intersectional account of minority ethnic women's sports fandom experiences at a major international event. The findings confirm that the growth of women's football in the UK, motivated minority ethnic women to attend the UWE. However, the current visibility and inclusivity of professional women's football demonstrates a lack of diversity and cultural sensitivity, which often inhibits minority ethnic women from presenting their identities to further engage with and support the game's growth.

show abstract

Section: Introductionmentioning

confidence: 99%

‘Inclusivity for who’?: An analysis of ‘race’ and female fandom at the 2022 UEFA European Women's Championships

Leslie-Walker,

Taylor,

Jones Russell

2023

International Review for the Sociology of Sport

View full text Add to dashboard Cite

show abstract

Marketing a Junior B Hockey Team After the Major-Junior Ontario Hockey League Relocates a Team to Your City: The Case of the Valley Brook Barons

Hyatt,

Chard,

Burton

2024

Case Studies in Sport Management

View full text Add to dashboard Cite

After a major-junior hockey team relocates to their city, the well-established Junior B Valley Brook Barons hockey team’s attendance dropped 30% to only 350 fans per game, leading to a financial loss for the season. For the team to break even again, their Business Manager believes they need to restore their per-game attendance back to 500 fans. Consequently, she wants to implement a new marketing plan before the next season begins. She recognizes the opportunity of targeting their current and potential new market segments. Despite the urgency, the team’s owner will only budget $5,000 to implement a new marketing plan. Students are required to conduct a strengths, weaknesses, opportunities, and threats analysis, segment the market, analyze the five Ps of the marketing mix, pick one or more target markets, and develop marketing tactics that can be implemented on a very tight budget.

show abstract

Selling Gender Through Kids’ Sport Team Merchandise: A Multimodal Critical Discourse Analysis

Sveinson,

Macaulay

2024

Journal of Sport Management

View full text Add to dashboard Cite

Scholars studying team-licensed fan apparel have begun to surface the meanings communicated through fan clothing, particularly focusing on its gendered nature. This study extends upon this previous research by examining children’s sport fan apparel via a social semiotics theoretical framework. The authors collected 377 items from 14 teams in seven major leagues in the United States. Merging a feminist lens with multimodal critical discourse analysis methodology, they uncovered how discourses and meanings in the marketing of these materials communicate organizational practices and structures. The study determined that the marketing presented discourses of gender segregation and (false) gender neutrality, as well as discourses of good parenting that legitimized the consumption of merchandise as a reflection of parenting ideologies. Organizations must address internal gendered practices to produce marketing materials and artifacts supporting gender equity and inclusivity.

show abstract

Navigating a White, Male Space: The Lived Experiences of Black, Female Ice Hockey Fans

Cited by 4 publications

References 47 publications

‘Inclusivity for who’?: An analysis of ‘race’ and female fandom at the 2022 UEFA European Women's Championships

‘Inclusivity for who’?: An analysis of ‘race’ and female fandom at the 2022 UEFA European Women's Championships

Marketing a Junior B Hockey Team After the Major-Junior Ontario Hockey League Relocates a Team to Your City: The Case of the Valley Brook Barons

Selling Gender Through Kids’ Sport Team Merchandise: A Multimodal Critical Discourse Analysis

Contact Info

Product

Resources

About