“…NOM is a poorly known heterogeneous mixture which derives from the degradation of bacteria, algae, and plant residuals and is ubiquitous in fresh waters . The concentrations of NOM in fresh water are up to 80 mg/L. , NOM contains aliphatic and aromatic moieties, e.g., carbonyl, carboxylic, amines, and phenolics, that may influence the oxidation of micropollutants. Studies on the hydroxyl radical (HO • ) based AOPs have shown the inhibitory effects of NOM on the abatement of micropollutants because of the high reactivity between HO • and NOM, of 10 8 –10 9 M –1 s –1 , and its moieties, e.g., phenol, of ∼10 10 M –1 s –1 . , As a consequence, HO • radicals are often consumed by NOM rather than reacting with the target micropollutants.…”