Natural Language Processing of Laundry Detergent Online Reviews Reveals Brand-Specific Consumer Experience Patterns and the Dominance of Smell

Kontaris, Ioannis; Ulrich, P.

doi:10.2139/ssrn.3980438

SSRN Journal

2021

DOI: 10.2139/ssrn.3980438

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Natural Language Processing of Laundry Detergent Online Reviews Reveals Brand-Specific Consumer Experience Patterns and the Dominance of Smell

Ioannis Kontaris

P. Ulrich²

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Natural Language Processing of Laundry Detergent Online Reviews Reveals Brand-Specific Consumer Experience Patterns and the Dominance of Smell

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