“…Interestingly, there is some evidence that such factors may be of significant importance. Gilbert (2000), for example, analyzes the impact of nationwide branch banking in the U.S. on the local market conditions (mainly market structure) in rural markets. He concludes that although large, nationwide banks have not become the dominant banks in rural markets, "for small, locally owned banks in rural areas, low population density is not an effective barrier to the entry by large banking organizations" (p. 26).…”