2013
DOI: 10.1111/conl.12065
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National Valuation of Monarch Butterflies Indicates an Untapped Potential for Incentive‐Based Conservation

Abstract: The annual migration of monarch butterflies (Danaus plexippus) has high cultural value and recent surveys indicate monarch populations are declining. Protecting migratory species is complex because they cross international borders and depend on multiple regions. Understanding how much, and where, humans place value on migratory species can facilitate market-based conservation approaches. We performed a contingent valuation study of monarchs to understand the potential for such approaches to fund monarch conser… Show more

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Cited by 62 publications
(57 citation statements)
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“…Understanding the potential for heavy metal tolerance in butterflies is a conservation priority, especially because pollinating insects other than bees account for 39% of pollination services worldwide (Rader et al, 2016). In addition, monarchs are an important flagship species for insect conservation; they are very charismatic (Guiney & Oberhauser, 2009), and the public is willing to pay as much to support monarchs as they would pay to support charismatic vertebrates such as wolves and whooping cranes (Diffendorfer et al, 2014). The monarch butterfly is currently being considered by the US Fish and Wildlife Service for being listed as Threatened Status under the Endangered Species Act (Center for Biological Diversity et al, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Understanding the potential for heavy metal tolerance in butterflies is a conservation priority, especially because pollinating insects other than bees account for 39% of pollination services worldwide (Rader et al, 2016). In addition, monarchs are an important flagship species for insect conservation; they are very charismatic (Guiney & Oberhauser, 2009), and the public is willing to pay as much to support monarchs as they would pay to support charismatic vertebrates such as wolves and whooping cranes (Diffendorfer et al, 2014). The monarch butterfly is currently being considered by the US Fish and Wildlife Service for being listed as Threatened Status under the Endangered Species Act (Center for Biological Diversity et al, 2014).…”
Section: Introductionmentioning
confidence: 99%
“… A few contingent valuations exist valuing butterflies or the ecosystem service of pollination – see for instance Diffendorfer et al . () for a valuation of the Monarch butterfly by US citizens. …”
mentioning
confidence: 99%
“…Finally, we anticipated that socioeconomic variables would influence participation in environmental or gardening groups, prior knowledge of monarchs, and attitudes towards conservation since data have shown similar trends [56]. The outcomes of our study will inform future education and public outreach needs in order to increase the public's desire for monarch and general insect conservation [57], particularly at a local scale where prior studies have indicated the greatest need [54].…”
Section: Introductionmentioning
confidence: 91%
“…Given the overall charisma of monarchs [52] and efforts to change the conservation status of monarchs [53], we aimed to determine if the general public's views on butterfly conservation generally were informed by prior knowledge of monarchs [54,55]. Specifically, we wanted to determine (1) if prior knowledge of monarchs (i.e., appearance, required food sources, and potential decline) affects monarch conservation attitudes.…”
Section: Introductionmentioning
confidence: 99%