National image as a competitive disadvantage: the case of the New Zealand organic food industry

Jones, Geoffrey; Mowatt, Simon

doi:10.1080/00076791.2016.1178721

Cited by 16 publications

(9 citation statements)

References 32 publications

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“…An example of communication enhancement is how the heuristic structured the design of the interviews, which were informed by the literature reviewed before engagement with participants (see Table 1). The questions targeted resource allocation to sustain practices such as more land for the laying hens' free-range lifestyle, the increase of technological capability to assess honey quality, and the strategic development of one of the most successful national branding strategies in the world: NZ Inc. [75,76]. The government announcement to phase out caged eggs in the country was issued under the Animal Welfare Act, one of the legislative levers of NZ Inc. [77].…”

Section: Discussionmentioning

confidence: 99%

Sustainability Buckets: A Flexible Heuristic for Facilitating Strategic Investment on Place-Dependent Sustainability Narratives

Ribeiro

Turner

2021

Sustainability

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This article presents a heuristic framework to help respond to gaps in knowledge construction in sustainability transitions. Transition theory publications highlight concerns ranging from contentious understandings of sustainability to the need for generalisable conceptual frameworks around how place specificity matters in transitions. The heuristic presented here is a flexible framework for developing place-dependent narratives of sustainability transitions grounded in investment choices. The sustainability buckets development resulted from the abduction and retroduction methods. It was also underpinned by a praxis-oriented mechanism from business (‘strategic investment buckets’), a transition theory conceptual framework (‘the multi-level perspective’—MLP), and a social sciences heuristic (‘sustainability cultures’). The sustainability buckets resulted from synthesising the critical literature with empirical findings drawn from two case studies in New Zealand. The heuristic proved helpful to navigate, organise, and code meanings and understandings of sustainability in the New Zealand agri-food context. It also helped facilitate dialogue with research participants from different backgrounds, such as government and business. The heuristic was designed to transform, remaining fit for purpose as transitions evolve. This article suggests the sustainability buckets could be used to enable investment opportunities for upscaling, reproducing, and transplanting transitions happening in distinct sectors and high-level systems.

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Section: Discussionmentioning

confidence: 99%

Sustainability Buckets: A Flexible Heuristic for Facilitating Strategic Investment on Place-Dependent Sustainability Narratives

Ribeiro

Turner

2021

Sustainability

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“…62 Jones in his book Varieties of Green Business identifies considerable geographical differences in the market growth of consumption of organic food as well as organic culture, for example, and stresses that these geographical differences are caused by contextual factors such as governmental policies, culture and beliefs, and even national images. 63 When it comes to big business, scholars suggest that the Anglo-American system of business-government relations, characterized as adversarial compared with the more corporatist arrangements in Europe, has had far-reaching impacts on how corporations respond to environmental challenges on the two continents. 64 These types of issues have often been overlooked by management scholars, and business historians have an opportunity to advance our understanding as to why green entrepreneurship has been growing stronger in some regions, as well as why variety exists among large corporations in pursuing a greener path of value creation.…”

Section: Geographymentioning

confidence: 99%

Renewing Business History in the Era of the Anthropocene

Bergquist¹

2019

Bus. Hist. Rev.

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This special issue is concerned with new approaches in business history to exploration of the role of business in both creating and addressing the mounting environmental crisis that has become apparent over the last half century. Two decades have passed since Business History Review published a pioneering special issue on business and the natural environment. The guest editors of that issue, Christine Rosen and Christopher Sellers, called for an “ecocultural approach” to business history and noted that strikingly little attention had been given to the issue of business and the natural environment in the field.

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“…The creation of certification and eco-labelling has been identified as instrumental for the market expansion of organic food products (Broberg, 2010) but also for other green industries (Jones, 2017a). In contrast, a failures to establish a clear, nationally accepted standard subdued the growth of organic food markets and organic agricultural output, as has been demonstrated in Jones' and Mowatt's (2016) study of the slow growth of the organic food business in New Zeeland. Failures to establish a cohesive and accepted certification for organic wine, also discouraged conventional winemakers from entering the organic industry (Jones, 2018).…”

Section: The Scaling Of Green Businessmentioning

confidence: 99%

Business and Sustainability: New Business History Perspectives

Bergquist

2017

SSRN Journal

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This working paper provides a long-term business history perspective on sustainability. For a long time, the central issues in business history concerned how business enterprises innovated and created wealth, and patterns of success and failure in that process. There now exists, after a lag, a compelling stream of research focused on the environmental consequences of that growth. This working paper reviews this new stream of research which focuses on two related but distinct themes. The earliest theme to be explored, in a literature dating from the 1990s, is the story of how and why some conventional industries sought to become less polluting.Research has dated this phenomenon back to the late nineteenth century, showed it gained momentum from the 1960s, and resulted in a mainstreaming of sustainability rhetoric , and sometimes practice, in large corporations from 1980s, primarily in Western developed countries. A more recent research theme is the story of how for-profit entrepreneurs developed new product categories such as organic food, and wind and solar energy, which were explicitly focused on sustainability. Again this process has been traced back to the nineteenth century.With the rise in green consumerism and public policy support in some Western countries for sustainability during the 1990s, these two historical trends met, as the concept of sustainable development spread to large conventional corporations and visionary green firms scaled or were acquired by conventional big businesses. The problem was that concept of sustainability became socially constructed in a sufficiently broad fashion as to permit even the most unstainable and dirty industries to firms claim to be sustainable. The working paper concludes that the emergent business history needs to be more fully incorporated in wider management and economics literatures on sustainability, while calling for the mainstreaming of the subject in the discipline of business history.

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National image as a competitive disadvantage: the case of the New Zealand organic food industry

Cited by 16 publications

References 32 publications

Sustainability Buckets: A Flexible Heuristic for Facilitating Strategic Investment on Place-Dependent Sustainability Narratives

Sustainability Buckets: A Flexible Heuristic for Facilitating Strategic Investment on Place-Dependent Sustainability Narratives

Renewing Business History in the Era of the Anthropocene

Business and Sustainability: New Business History Perspectives

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