“…To do so, we ask the following research question: How do leading universities reconcile financial and quality concerns when providing online education? CONCEPTUAL BACKGROUND Previous studies have examined the extent to which online education can offer financial relief to colleges and universities (Bowen, Chingos, Lack, & Nygren, 2012;Meyer, 2006;Miller, 2010) or the quality of online education in higher education (Figlio et al, 2013;Means et al, 2013;Ortagus, 2018;Shea & Bidjerano, 2014;Xu & Jaggars, 2011, but the literature is lacking any studies that consider both financial and quality dynamics at the same time (Cheslock et al, 2016). Although online education has the potential to reduce labor costs and consequently increase net revenue through less face-to-face interaction and larger class sizes (Bowen, 2013), little is known about how to navigate these revenue-enhancing strategies without sacrificing high-quality teaching and learning.…”