2006
DOI: 10.1108/10595420610760725
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National barriers to global competitiveness: the case of the IT industry in India

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Cited by 10 publications
(8 citation statements)
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“…Therefore, the image formed of a given country is the complete perception that consumers have of the country, which is based on the processing of various pieces of information obtained from many different sources over time. According to Chandra et al (2006), consumers associate positive and negative stereotypes to products and brands originating from different countries. This phenomenon occurs in such a way that these associations can either represent the reality or can result in "illusory associations" and incorrect inferences.…”
Section: "Country Of Origin" Effectmentioning
confidence: 99%
See 1 more Smart Citation
“…Therefore, the image formed of a given country is the complete perception that consumers have of the country, which is based on the processing of various pieces of information obtained from many different sources over time. According to Chandra et al (2006), consumers associate positive and negative stereotypes to products and brands originating from different countries. This phenomenon occurs in such a way that these associations can either represent the reality or can result in "illusory associations" and incorrect inferences.…”
Section: "Country Of Origin" Effectmentioning
confidence: 99%
“…In this more open and globalized business environment, nations are under pressure to develop and commercialize their "national brands" to position themselves favorably on the mental maps of the consumers. In any industry, a positive country image can have an impact on an enterprise's ability to compete in the global market (Chandra, Fealey, & Rau, 2006).…”
Section: Introductionmentioning
confidence: 99%
“…For a good description of the structure of the Indian software industry, the reader may access the works of Ilavarasan (2007), Chandra et al (2006) and George Chacko (2004a, b). These papers contain data on the main parameters of the Indian IT industry including the competencies required for project management.…”
Section: Review Of It Project Management Literaturementioning
confidence: 99%
“…The main focus of current research on Indian industry centers on the IT industry (Basant, 2004; Ojha, 2005; Pillania, 2005a; Pillania, 2007b; Chandra et al , 2006; Ainavolu, 2007; Heeks, 2007), pharmaceuticals (Pillania, 2005b; Pillania, 2006; Popli, 2006; Sampath, 2006; Chandel et al , 2007; Chander and Aggarwal, 2007; Mallikarjunappa and Goves, 2007), and the supply chain sector (Mitra, 2006; Rajeshkumar and Babu, 2006; Srivastava, 2006). Little comparative research has been conducted on the international transportation and shipping industries.…”
Section: Introductionmentioning
confidence: 99%