National and local agency support for Scottish SME internationalisation activity: lessons for small transition economies

Tolonen

Haapasalo

2017

JOSM

The previous literature has indicated that the productisation of services may play a role in service management, although a certain level of obscurity still surrounds the concept. The purpose of this study is therefore to clarify the meaning of service productisation as well as to contribute to a greater understanding of the concept. Design/methodology/approach An inductive analysis was applied to thirteen instances of activities related to the productisation of services, with secondary data being analysed to identify practices relevant to service productisation and to examine their significance. The analysis is guided by an extensive literature review. Findings Service productisation has been found to play a role in systematising and tangibilising a service offering and its related processes as well as in formalising the processes and service offerings. The potential elements of service productisation have been identified and supporting evidence has been provided. The findings indicate that service productisation has a specific focus on the offering and its related processes, with the aim being to create a service product that can be sold, delivered and invoiced. Service productisation may utilise various practices and techniques, and customer orientation also plays a significant role. A typology of service productisation has been created by reflecting on its commercial and technical aspects. Practical implications This study has important implications for the service industry as it provides a structure and key considerations for productising services. Originality/value This study is one of the first to seek evidence for the concept of service productisation from multiple instances of service productisation as well as an extensive literature base. The typology created provides a context for discussing service productisation as well as reflecting on its commercial and technical aspects.

Section: Piloting Productised Servicesmentioning

confidence: 99%

Service productisation: systematising and defining an offering

Tolonen

Haapasalo

2017

JOSM

“…The productisation process includes the design of a product, including services, and the ability to produce it" Pyron et al (1998) "Productisation simply covers all activities required before a product is ready commercially" Segarra (1999) "Making commercial products from prototypes" Flamholtz and Aksehirli (2000), Flamholtz (2002), Flamholtz and Hua (2002), Flamholtz (2002), Flamholtz and Hua (2003), Flamholtz and Kurland (2005) "For a production firm productisation involves the design and manufacturing phases, whilst for a service firm, productisation involves forming a system for providing services to customers" Alajoutsijärvi et al (2000) "Productisation is one of the key prerequisites for continued growth in the software business, to enable a shift from unique customer projects towards tangible standardised products" Floricel and Miller (2003) "Transforming research and knowledge into products, a part of value creation" Danson et al (2005) "The process of defining products" Fontes (2005) Transforming technology into a product or service that the market will accept Ruohonen et al (2006) Standardising originally customised products and making them standard mass products Abram (2007) Productise: to be able to physically point to ones products and services, to be able to name them and point out to them as if they were tangible. Greco (2007) "In productisation, validated concepts are converted into commercially ready products" Baines et al (2007) * "The evolution of the services component to include a product, or a new service component marketed as a product" Leon and Davies, (2008) "The packaging of a service offering as a predefined series of modules, or a unified offering to the clients" Cusumano (2008) Activities involved in how to productise services so that they can be delivered more efficiently.…”

Section: Authormentioning

confidence: 99%

“…The specific features of productisation in terms of analysing the need and defining and combining suitable elements into product-like objects (e.g. Flamholtz, 1995;Danson et al, 2005;Abram, 2007;Elbertsen and Van Reekum, 2008;Jaakkola, 2011;Valminen and Toivonen, 2012;Ohvanainen et al, 2013) require further empirical studies to deepen the understanding on the concept. Further empirical studies are also required to strengthen the discussion revolving around the identified productisation categories of products, service, software and technology.…”

Section: Productisation In the Category Of Technology Referencesmentioning

confidence: 99%

“…Flamholtz, 1995;Ma and Fuh, 2008;Danson et al, 2005;Ruohonen et al, 2006;Salmi et al, 2008;Jaakkola, 2011;Elbertsen and Van Reekum, 2008;Leinonen et al, 2009;Skervin, 2010;Nysten-Haarala et al, 2010;Helander and Ulkuniemi, 2012;Feller et al, 2008;Valminen and Toivonen, 2012;Leon and Davies, 2008;Muzellec et al, 2012). All the individual recognised characteristics of productisation require further empirical validation.…”

Section: Productisation In the Category Of Technology Referencesmentioning

confidence: 99%

“…Productisation of products Abram (2007), Almond and Snelling (1999), Andriole (2010), Ayanoglu (1999), Bancroft (2005), Banhazi et al (2012), Belt et al (2010), Benedict (2012), Beuren et al (2013), Bowman and Swart (2007), Cheng et al (2009), Cornelissen et al (2012, Cummings and Haruyama (1999), Czuchry andCzuchry (2009), Cruz-Neira et al (2010), Danson et al (2005), Dondi et al (2002), Durugbo and Riedel (2013), Eliezer et al (2009), Eliezer and Staszewski (2011), Farra et al (2011), Fay (2003, Ferguson andKline (1997), Fey (1985), Flamholtz (1995), Flamholtz and Aksehirli (2000), Flamholtz (2002), Flamholtz and Hua (2002), Flamholtz and Hua (2003), Flamholtz and Kurland (2005), Floricel and Miller (2003), Fujishiro et al (2011), Geisler (1993, Hanninen et al (2013aHanninen et al ( , 2013bHanninen et al ( , 2014aHanninen et al ( , 2014b, Harkonen et al (2009), Henton (2005, Hicks (2001), Hossain (2012), …”

Section: Classification Category Referencesmentioning

confidence: 99%

See 2 more Smart Citations

Productisation: A review and research agenda

International Journal of Production Economics

Haapasalo

Hänninen

2015

a b s t r a c tProductisation relates to the process of analysing a need, defining and combining suitable elements, tangible and/or intangible, into a product-like defined set of deliverables that is standardised, repeatable and comprehendible. This paper clarifies the concept of productisation by surveying the extant literature and reporting the origins, characteristics, benefits and features along with aiming to support future work. The analysed literature is categorised, its content is analysed, and the need for a clear framework is highlighted.The results indicate that productisation has a specific role in addressing the challenges of being able to describe and explain complex, often abstract offerings and producing them, involving activities both to ensure adequate standards and those activities leading to selling the products. A well productised product is easier to buy, sell and market, has stronger features and may enable benefits depending on the product type. Productisation has implications through having a complementary role amongst well established functions and in strengthening the linkage of market needs and engineering-oriented development. The concept requires further development. Potential future research directions are presented.

Exploring the benefits of service productisation: support for business processes

2021

BPMJ

PurposeThe study aims to explore the benefits of service productisation to provide further understanding on the productisation concept as support for business processes and service management. The concept has been deficiently discussed regardless of the potential significance to the whole formed by service products, business processes, information technology (IT), people and data.Design/methodology/approachIn the study, the exploratory empirical evidence is presented from 16 cases, 4 of which are from companies that are globally well-known.FindingsThe key findings of the paper include an overview of the benefits of service productisation and the relation to service offering, service processes and related resources. The concept links to the management of the whole formed by service products, business processes, IT, people and data. The noted benefits seem to be applicable to productisation of different service types, whilst some service characteristics may affect the specific emphasis.Research limitations/implicationsThe limitations involve using secondary data, which, however, makes the cases less biased regarding the aims. Primary data are required to gain further insights into the phenomena and the identified benefits.Practical implicationsThe findings provide support for issues that are commonly discussed by practitioners on a concept that is less studied by the scientific literature. Practitioners can work towards organisational efficiency and effectiveness by understanding the benefits of productisation. Understanding service productisation can support the effective management of business processes and work towards prosperity in the service business.Originality/valueThe study is the first one to analyse the benefits of service productisation by exploring the issue through multiple cases and attempting to identify aspects for further attention by the academic community.