Since ethnography is arguably the kind of sociology of most appeal to the lay public, public ethnography, particularly participant observation research, should be a major form of public sociology. Public ethnography differs from academic ethnography when its sites and subjects are relevant to what the lay public wants and needs to know, and when it is written in non technical English. This article spells out the requirements, conditions and processes involved in making relevant ethnography acceptable to the lay public and thus turning it into public ethnography.Five years have now passed since Michael Burawoy reintroduced the idea of public sociology to the discipline at the 2004 Annual Meeting (Burawoy 2005). Since then, much disciplinary activity about public sociology has taken place. Several books (Blau and Smith 2006;Clawson et al. 2007;Nichols 2007;Jacobsen 2008;Jeffries 2009) and special journal issues as well as many other articles have appeared, and an ASA section on public sociology has been organized.The time is now very ripe for a second stage: to concentrate on doing more public sociology that can reach and attract the lay or non-sociological public. This requires more sociological research and other writing of relevance to the larger world beyond sociology and in all the corners of the discipline.For example, quantitative sociologists need to learn how their sociological analyses can catch the attention of the lay public. They will also have to help educate lay people to understand statistical reasoning, including the difference between correlational and causal analyses. This paper proposes a similar task for ethnography: to develop a public ethnography that is first and foremost about what interests and what should interest non-sociologists. 1 Ethnography for me is primarily the kind of participant-observation in which the researcher can observe