Abstract:This article aims to build a better understanding of today’s communicative changes of public diplomacy in the post-truth era. Today, our communication environment has changed compared to decades ago: about 5 billion people communicate online and compete among themselves through their social media narratives, which are the main platform for the distribution of fake news in the post-truth era. The question posed here is: what are the winning narratives in the complex global environment of public diplomacy? Throu… Show more
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