Narrative and Persuasion in Fashion Advertising

Phillips, Barbara J.; McQuarrie, Edward F.

doi:10.1086/653087

Cited by 267 publications

(191 citation statements)

References 70 publications

(123 reference statements)

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“…Nell, 1988), but these stories can have substantial consequences on recipients’ attitudes and beliefs (narrative persuasion; Green & Brock, 2000; van Laer et al, 2014). The persuasive power of stories has been harnessed to change attitudes and behavior in various applied contexts, including health communication (e.g., Hinyard & Kreuter, 2007; Murphy, Frank, Chatterjee, & Baezconde-Garbanati, 2013), political communication (e.g., LaMarree & Landreville, 2009; Paluck, 2012), and product advertising (Petrova & Cialdini, 2008; Phillips & McQuarrie, 2010). …”

Section: Discussionmentioning

confidence: 99%

Argument Strength and the Persuasiveness of Stories

Schreiner

Appel

Isberner

et al. 2017

Discourse Processes

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Stories are a powerful means to change people’s attitudes and beliefs. The aim of the current work was to shed light on the role of argument strength (argument quality) in narrative persuasion. The present study examined the influence of strong versus weak arguments on attitudes in a low or high narrative context. Moreover, baseline attitudes, interindividual differences in working memory capacity, and recipients’ transportation were examined. Stories with strong arguments were more persuasive than stories with weak arguments. This main effect was qualified by a two-way interaction with baseline attitude, revealing that argument strength had a greater impact on individuals who initially were particularly doubtful toward the story claim. Furthermore, we identified a three-way interaction showing that argument strength mattered most for recipients who were deeply transported into the story world in stories that followed a typical narrative structure. These findings provide an important specification of narrative persuasion theory.

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Section: Discussionmentioning

confidence: 99%

Argument Strength and the Persuasiveness of Stories

Schreiner

Appel

Isberner

et al. 2017

Discourse Processes

View full text Add to dashboard Cite

show abstract

“…This research is focused on narrative and technical stimuli that may potentially induce immersion: a psychological state of an individual who feels absorbed into a VE induced by specific stimuli (Witmer & Singer, 1998, p. 227). Former research on body centered interaction (Slater & Usoh, 1994;Slater et al, 1996) and on narrative transportation (Phillips & McQuarrie, 2010) can illustrate two main dimensions of immersion: narrative and technical. While there are, of course, other basic types of immersion like social immersion, we use these two distinctions as an initial point for the case study because these two seem the most appropriate for the 360-degree video format.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Immersive Storytelling in 360-Degree Videos: An Analysis of Interplay Between Narrative and Technical Immersion

Elmezeny¹,

Edenhofer²,

Wimmer³

2018

JVWR

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Three-hundred-and-sixty-degree videos are an innovative video format, and due to various narrative and technical aspects, they allow audiences to be deeply immersed in their content. Through an explorative, qualitative content analysis (and parts of narrative analysis) aspects of immersion were explored in various 360-degree videos. Our results give an overview of multiple immersive factors in 360-degree storytelling and the interplay of narrative and technical aspects of immersion. Technical immersion manifests through cues to direct the viewer's attention and cues to acknowledge the viewer as a part of the virtual environment. Narrative immersion, on the other hand, is influenced by the setting, as well as by the interplay of story, characters, and viewer integration. Our findings also indicate that narrative and technical aspects support each other to strengthen immersion.

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“…When narrative ads are presented in the form of stories, potential customers are likely to envision functional consequences and derive symbolic meanings to interpret the advertisement (Padgett & Allen, 1997). Phillips and McQuarrie (2010) also point out that the greater the transportation into a story, the greater the belief that the world within the story is true, since there will be less critical examination of the ideas that were presented in the story world.…”

Section: Narrative Information Processingmentioning

confidence: 99%